Mention the main components of the promotion mix tools available to marketing managers, and discuss in detail the main objectives of one of these tools

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Mention the main components of the promotion mix tools available to marketing managers, and discuss in detail the main objectives of one of these tools.

It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as "promotion". Although promotion is not done only for these factors but for other such as to build brand loyalty, to reminds and reassure costumers, to  launch a new product and maybe to defend market share by responding to competitors’ campaigns with their own advertising A business' total marketing communications programme is called the "promotional mix" and consists of a blend of advertising, personal selling, sales promotion, public relations tools and direct marketing.

The main components of the promotion mix tools are Advertising, which means any paid form of non-personal communication of ideas or products in the “prime media” that is television, newspapers, magazines, billboard posters, radio, cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you get your message across).  It is wise that before choosing the advertising medium, the company carries out a marketing research to see what her directed consumers view most, either published media or visual/aural media.  

 Another tool is the Personal Selling which is the oral presentation with potential buyers of a good or service with the aim of making sales. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale".  

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        Sales Promotions are short term incentives offered to consumers, members of the trade or company’s sales force in an effort to boost sales. Sales promotion is concerned more with action other than information about the product which I think is more shown when the product is tried.  Example of sales promotion are price discounts although here it is important that the product’s reputation will be safeguarded since many people think that the higher the price the higher the quality.   Coupons are another, very versatile, way of offering a discount.  For example they can be on a pack to encourage repeat ...

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