• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Much advertising is a form of abuse as it pushes the unworldly, vulnerable and unsophisticated into behaviour or activities that may endanger, confuse or frighten them." Discuss.

Extracts from this document...

Introduction

"Advertisers and others who promote mass culture have a moral responsibility to their markets. Much advertising is a form of abuse as it pushes the unworldly, vulnerable and unsophisticated into behaviour or activities that may endanger, confuse or frighten them." Discuss. Advertisers and others who promote mass culture have a legal responsibility to their audience to prevent miss-use and to stop the vulnerable getting influences and or confused. Do the legalities affect their moral responsibility? Rap artists discuss gun culture in their lyrics and although they are not breaking any laws there are acting irresponsible in the influence of their market. Rap artists will argue that it is not their responsibility; it is up to the individual or parent to distinguish music from reality. The ITC have laws and guidelines in place but it's not enough to stop children copying anything they see or hear which they think is cool. Gun Crime has increased by 35% in the last year1, which matches the increase in the popularity of rap artists and gun culture. Most are quick to blame the lyrics and actions of rap musicians such as So Solid Crew and Eminem. Last year three members of the controversial band, So Solid Crew where arrested on gun charges and Eminem is awaiting trial for pistol-whipping someone. ...read more.

Middle

Radio 1 DJ, Trevor Nelson made a comparison between Stephen King and serial killers, in that people who read his horror novels don't go out and kill people8. So Solid Crew supported this statement and added "films and computer games glorify guns far more than music and have a wider impact than music." Iyare, a member of So Solid Crew states he only carries a gun with him as a form of protection and not to glorify them. Others from the band claim they carry guns as a metaphor for life in general. Most members of the band say they feel threatened and therefore need to protect themselves. Most in the industry believe it is a social problem which they are not responsible for and can not do anything to change. With exception of Ms Dynamite, she believes "the media have blown it all out of proportion" but thinks she and others can help. She has agreed to join the police and front an anti gun campaign. She knows that she has a lot of teenage fans who idolize her and feel by making a stand she can make a difference. Eminem views himself as the voice of the young American underprivileged "trailer trash" community. He has made several statements telling his fans not to take his lyrics seriously. ...read more.

Conclusion

Although bands such as Eminem and Ms Dynamite can be seen as a good influence to children they need to remember that everything they do is watched intently by young and impressionable eyes. Parents also have a role to protect their children and become more involved in what there children watch and hear. The ITC can not ban controversial bands altogether because once they cross the line of censoring bands like Eminem, what is to stop them banning anything else they disapprove of in the future? And possibly breeching society's right to free speech. In the recent past there has always been a personality getting blamed for some kind of bad influence, it was only a few years ago rock musician, Marilyn Manson was blamed in America for influencing children to kill each other and themselves. Children need to be taught right from wrong so that they can distinguish what is sung about or shown on television or on a computer game is not reality and that it is up to them to be responsible for there own actions. Parents need to take responsibility for the way in which their children are taught and not blame the media and others for influencing their children. Media "is a powerful influence, especially on the feebleminded, and just as the Beatles all but sharpened Charles Manson's knife, So Solid Crew must accept"10 responsibility for their actions and the influence this inevitably has on society. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Music section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Music essays

  1. Marked by a teacher

    Music Industry - Four Roles Live Performance A live performer may play in a ...

    Record Companies Record companies are the driving force behind the musicians in the economic and fanatical side of today�s music industry. Without record labels big or small, major or independent the CD�s of your favourite bands wouldn�t be in HMV.

  2. The Arctic Monkeys album Whatever People Say I Am Thats What Im Not and ...

    This juxta-pose of two images acts as a teaser as to what is to come in the programme and even for those unfamiliar with the band, they may still be drawn in to watching the show. Syd Fields theory, although more generally applied to film, can still be applied here

  1. Evaluation report

    BBFC's film classifications detail parameters to meet a certain certificate. We wanted our production to be available for viewing pre-watershed and this meant it could not involve any swearing, scenes of nudity or scene of extreme violence. Our production met these criteria.

  2. Free essay

    The Media famously stereotypes rock culture by creating unfounded links with suicides, massacres and ...

    "If you go into the town centre on a Friday or Saturday night you'll find that water is more expensive than alcohol. The young people in the community think that it is good to be drunk. Alcohol and drugs fuelled these suicides and facilities for this in Bridgend leave a lot to be desired".

  1. The subject of this dissertation is how feminist beliefs have been expressed in alternative ...

    Instead I recorded the interviews using pen and paper and structured the responses afterwards (see Appendix). I also chose to use phone interviews in three situations where it was impossible to meet up with the respondent in person due to problems of distance.

  2. A comparison of three songs of Brecht's "Mother Courage and her Children" with the ...

    Finally the Chorus harks for peace and forgetfulness. There is also a general stir as they have no idea why they are summoned to council by the new king, Creon. The 3rd stasimon projects the theme of Love as an evil entity. Eros, harbinger of passion, is omnipresent and omnipotent. No man or god can resist its allure.

  1. The production brief is to create a promo video to promote a music artist ...

    The lighting used was low-key, to reinforce unhappiness and that he is lonely and the actor's figure expression communicates that he is upset. During the flash back when the song goes "In fact I was the one that said I love you first", a sepia effect was used to communicate

  2. How are So Solid Crew typical of the genre they belong to?

    In addition they released ?Broken Silence? which acted as a public message conveying how they feel regarding their mistreatment in the press and the government prejudice they have faced.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work