Music Video Analysis - I have chosen to analyse the video for Das Racist Michael Jackson.

Das Racist ends up in a dark room with actors in suits and military jackets with Michael Jackson in the middle behind a table with a feast on it and a spot light on Das Racist. The actual song begins as the bags are pulled off Das Racist’s heads to the beat of the song. The camera cuts to a close up of each of the artists faces.

The cutting rhythm of the video is very fast at the start as it cuts to a close up of each person in the room lip syncing to the chorus then back to das racist when the rap begins. This draws a lot of the audience’s attention to the front man of the group.

During the second chorus the camera cuts to a green screen of Das Racist and an actor dressed as Michael Jackson being thrown into the sky & land in places all over the world and dancing with the natives and they look like they’re mocking Michael Jackson. The camera keeps cutting back to the smartly dressed people in the kidnapping room. After many random shots of Das Racist dancing and burning money the shot cuts to Michael Jackson slanting like in Michael Jackson’s Smooth Criminal music video,  he then does all of the classic Michael Jackson dance moves as it rains money and Das Racist cut in & out of the shot.

After some more dancing in front of a green screen the shot zooms out & we see a Simpson’s style cartoon tv with close ups of Himanshu’s and Kool AD’s faces, the shot then cuts to the what looks like a Simpsons version of the trio sat on a couch watching themselves on tv.

The end of the video has random people lip syncing to the song as they morphed into many different people a sort of parody of Michael Jackson’s Black or White music video. The video ends with a wide shot of the actual green screen as it zooms out all the artists and directors are celebrating a wrap.

The video doesn’t really have a narrative apart form at the start, the video was meant to get people talking and to big up the release of their new album. I think that this video fits their alternative genre and will be what their target audience expects from them.