Theodore Adorno's notions of 'standardisation' and 'pseudo-individualism' might be applied to contemporary pop music - Do you see any problems or shortcomings from this approach?
Basing your discussion on an analysis of at least 2 contemporary artists or bands, consider the ways that Theodore Adorno's notions of 'standardisation' and 'pseudo-individualism' might be applied to contemporary pop music. Do you see any problems or shortcomings from this approach? Popular Culture has enticed much research; with the increase of media studies there are a number of minds picking apart what they see. With icons filing up and saturating mediums such as television, magazines, radio stations to name a few, the celebrity filled industry is undoubtedly causing a stir amongst the masses. Theodore Adorno (1903-69) emigrated to England in 1934 to escape Nazism. He lived in the United States of America for 10 years, (1938-48) before returning to Frankfurt, where he was a member at the 'Frankfurt Institute of Social Research'. Theodore Adorno was a key figure in the study of popular music and had intrinsic Marxist view on the capital nature of society. Adorno believed that the culture industry "is the central agency in contemporary capitalism for the production and satisfaction of false needs". (Adorno, T and Horkheimer, M. 1977, p349). He argues that popular music is a mass-produced and shallow standardised part of the culture industry. This would suggest that all aspects of popular music including types of songs, song lyrics and parts of songs e.g. chorus,