My Own advert analysis.

    The text on the image is mainly on the top right of the main page. The text reads “Daytona, 24 hours of spectacular racing, where each second lasts an eternity”.

They creators have chosen to use centre format for the text, so all the text remains in the centre. This is so they could make the reader stop at each part of the sentence, take in what they have just read, and continue reading the next sentence. The first caption “Daytona”, is explaining to the reader in one word, the location the image is taking place. I think Daytona, is a household name. “24 hours of spectacular racing, where each second lasts an eternity”. These captions basically explain the advertisers love for the race, and how each second lasts an eternity when you are wearing a Rolex watch. The text is all the same size, and font. But the last word “eternity”, is in bold text. I think that this is to emphasise that the race last for ever with a Rolex watch. The advertiser has used short sentences to keep the reader interested and to make the slogan short enough to remember.

    Rolex is a sponsor for this particular race. This is why their whole advertisement is based on Daytona Nascar racing. In small writing under the main text there is small print showing the event, location, and date the race was held. This may be for legal reasons, or to tell the reader that they are sponsoring the race. Under the small print, there are small logos for the race. This is visually showing the reader that they sponsored the race.

    The main logo for Rolex is at the bottom right of the main page. It is in proportion to the size of the watch directly above. The logo is well known. There is the gold crown, which emphasises Rolex’s prestige. Under the watch there is small print, about the watch shown. This may be for the readers to know, if they wish to purchase the watch.

    I feel that this advertisement is attractive to a wide audience. This layout and the attractiveness will make everyone that reads it, want a Rolex. Although very few people could actually afford a watch of this prestige. This makes it even more appealing. I also feel that this advert is also aimed at teenage audiences that are mainly male, because the watch shown is for men. This advert is also presented as being very serious and respectful because of the type of buyer it is aimed at. A serious buyer. But it also creates a lot of interest with non-buyers, or dreamers.