My task is to create a music video that hasn't been released on the general market.

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Shofique Rahman        Media Studies        27/10/03

Production task 1

Production brief

My task is to create a music video that hasn’t been released on the general market. This will be done in a group of four consisting of Courtney, Lisa, Tamica and myself.

We need to all decide on what song we are going to produce which is no longer than five minutes long.         We need to write a narrative synopsis, this will show how the song relates to the images. Also we will need a detailed storyboard because it will help us out on how to shoot the scenes. We all need to decide on locations, props, costumes, castings and soundtracks that we are going to use in our music video. We must do all arrangements in good time management. The song is called ‘separated’ and is singed by an artist called Usher Raymond. It’s a song sang by usher to his girl.

The academic bit, this is done by analyzing our video and see if the genre and conventions plus how media language fits the music video. In this video I will need to contribute in my role as a lead singer Usher, and also help out in planning plus research with the group, give ideas on locations and to be on time on deadlines. In our group everyone needs to know what they’re doing and help out on props, costumes and be on time and know their part.

My group and I have chosen the solo artist Usher Raymond because we like the lyrics he uses in the song; it’s very different from other songs. Also his lyrics can be formed in to images for our music video “separated”. Usher Raymond was born on the 14th October 1978 in Chattanooga. He is a young R&B singer. Usher is one of the few who can boast of real star quality. He performed at the American Music Awards as part of the all-star recording collaboration Black Men United. The first single to be taken from the album, "You Make Me Wanna", was typical of the smooth ballads on offer.

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Usher was more successful in the UK, where the single debuted at number 2 in February 2001. He returned to the top of the US charts in July with "U Remind Me", which premiered the transatlantic hit album 8701. The single "U Got It Bad" also reached the number 1 position in 2002.

We will be using varies of techniques to make this video so that it fits it conventions and also genre. Using similar filming techniques like camera angles will do this and lighting effects also the location of shots need to be accurate would help a ...

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