McDonalds ICT Mission Statement.

Unit 2: ICT. Mission Statements McDonalds. For McDonald's to achieve our goal of being the world's best quick service restaurant experience, we must have the best experience for all McDonald's employees. So we formalized our beliefs into our People Vision and our People Promise. Our People Promise is how we remind our people what they can expect and how high our goal is: To be the best employer in each community around the world. Comments: McDonalds express what the aim to do form the public in their mission statement. They also make a promise to their employees to boost the confidence of the public in the McDonalds employees. The statement doesn't involve any promises about the quality of their food, which I feel is very disappointing, and should be included. It's very brief and inconclusive about many issues so I believe McDonalds mission statement should be improved. BBC. The BBC is run in the interests of its viewers and listeners. Twelve governors act as trustees of the public interest and regulate the BBC. The Queen on advice from ministers appoints them. The BBC's governors safeguard its independence, set its objectives and monitor its performance. They are accountable to its licence payers and Parliament, and publish an Annual Report assessing the BBC's performance against objectives. 6 divisions run day-to-day BBC operations. Their directors report to the

  • Word count: 624
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

What techniques are used in 'Blind Date' to make the programme appeal to the target audience

Media Coursework Assignment What techniques are used in 'Blind Date' to make the programme appeal to the target audience? Quotes are taken from the Cosmopolitan Magazine article, Blind Date Application form and new stories about Blind Date. 'Blind Date uses several techniques to make the programme appeal to a target audience. 'Blind Date' genre is that of a romantic but fun game show that tries to bring people together and form a relationship that might work, (to the television viewers eyes anyway), the programme has been popular since "it's '80s heyday." People find the programme enjoyable because it is funny and its light entertainment so you and the rest of the audience don't have to think, you just sit there and watch. To make any game show work you need four items, it is how you these items that makes the genre. These items are: * Contestants * Viewers * Studio audience * Host(s) /presenter(s) The target audience is supposed to be people aged from twenty to thirty years old although other people can watch. Old people and children usually watch it as well. This is mainly because there is a fine line on 'Blind Date' between plain rude and hidden laughable rudeness that isn't too visible, in a manner of speaking. 'Blind Date' rarely or never has crosses this line, therefore, children are allowed to watch it and old people want to watch it. The fact that this is light

  • Word count: 1258
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

Radio One

Memo To: Alfred Liggins, III From: Abenaa Ampratwum, Li-Ching Huang, Sultan CC: Maury Tamarkin Date: May 10, 2007 Re: Radio One, Inc. Radio One Incorporated began as one talk station in 1980, when it acquired WOL-AM. Radio One, Inc. was the first in the radio industry to primarily target African-American and urban listeners. Its strategy was to expand within existing markets and into new markets that had a significant African-American presence by acquiring and turning around under performing radio stations. The belief was that radio broadcasting primarily targeting African-Americans had significant growth potential and also that there was a competitive advantage in the African-American market and the radio industry in general, due to Radio One's primary focus on urban formats, skill in programming and marketing these formats, and turnaround expertise.. Radio One, Inc. is led by Chairperson and Founder, Catherine L. Hughes, and her son, Alfred C. Liggins, III, Chief Executive Officer and President, who together have over 45 years of operating experience in radio broadcasting. Radio One (NASDAQ: ROIA and RIOAK), had the opportunity to acquire 12 urban stations in the top 50 markets from Clear Channel Communications, Inc. the nation's largest radio station operator in the winter of 2000. The stations were being sold by Clear Channel Communications, Inc. to obtain Federal

  • Word count: 286
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

Discuss whether or not the BBC should be allowed to take advertising and sponsorship in order to fund its new digital channels. What would the implications be for public service broadcasting?

Discuss whether or not the BBC should be allowed to take advertising and sponsorship in order to fund its new digital channels. What would the implications be for public service broadcasting? The British Broadcasting Company was founded by John Reith and began broadcasting on television in 1939. Reith's vision was of an independent British broadcaster able to educate, inform and entertain the whole nation, free from political interference and commercial pressure. Scannell (1990, p.13) defined public service broadcasting as '...a responsibility to bring into the greatest possible number of homes in the fullest degree all that was best in every department of human knowledge, endeavour and achievement.' Initially, it would seem that advertising and sponsorship would be a good method to fund the BBC's new digital channels. The channels, if only available through pay TV systems like Sky or cable television, should not use licence payers money if some of the licence payers cannot see the channels themselves. However, taking on advertising and sponsorship goes against what the BBC originally stood for when John Reith ran it in the 1920s. By advertising, the BBC would possibly have to give into commercial pressures. At present, the BBC does not take advertising for BBC1 and BBC2 as they fund their broadcasting through the licence fee. According to the BBC's website

  • Word count: 2197
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

The Ratings War

The Ratings War The ratings are the number of viewers that a programme attracts. You can find information about the ratings from various sources, for example 'The Broadcast', a newspaper all about the media, containing the ratings. BARB official website also gives the ratings and details about them. There are also unofficial figures, which the company releases as 'leaked information' BARB is the Broadcasters Audience Research Board LTD. BARB is a measurement service providing television audience data on a minute-by-minute basis for channels received within the UK. These data are available for reporting nationally as well as at an ITV and BBC regional level. BARB represents more than 24 million houses. A schedule, sometimes called 'listings', tells you what programmes go on television and when. The person that does this is called a scheduler. You can find a television schedule in a television guide, for example 'What's On' and 'Radio Times'. The television guide gives reviews of the programmes and interviews with different actors and actresses. A television schedule is also found in newspapers, but there is less detail. There are few reviews of programmes and there are no interviews. BBC 1 and BBC 2 are both PSB's, which are Public Service Broadcasters. They provide a mixed range of programmes for example education, documentaries and entertainment. All the programmes on

  • Word count: 642
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

For this piece of coursework I have decided to make an investigation into language used in football commentaries.

Contents Page Number(s) Introduction 2 Methodology 3 4 Hypothesis 5 Analysis Specialist Language 6 8 Grammar 9 13 Role of Expert Summariser 4 15 Syntax 6 19 Figurative Language 20 22 Conclusions 23 24 Bibliography 25 Appendices Newcastle Vs Sunderland 1st Goal (TV) Newcastle Vs Sunderland 1st Goal (Radio) Newcastle Vs Sunderland 2nd Goal (TV) Newcastle Vs Sunderland 2nd Goal (Radio) Juventus Vs Newcastle Robert Chance (TV) Juventus Vs Newcastle Robert Chance (Radio) Juventus Vs Newcastle Trezeguet Chance (TV) Juventus Vs Newcastle Trezeguet Chance (Radio) Juventus Vs Newcastle 1st Goal (TV) Juventus Vs Newcastle 1st Goal (Radio) Juventus Vs Newcastle 2nd Goal (TV) Juventus Vs Newcastle 2nd Goal (Radio) Introduction * For this piece of coursework I have decided to make an investigation into language used in football commentaries. I have always had a keen interest in football, both as a player and spectator. Recently, though, I have begun to notice that the two main methods of media presentation, television and radio broadcasting differ quite substantially. Therefore, the focus of my coursework will be to examine the common linguistic features found in both radio and television presentations of football matches and how they differ. I think this is an interesting focus for my coursework and it will be interesting to look at how important

  • Word count: 7931
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

Describe the main differences in the presentational style of the Radio 1 breakfast show and the Spire FM breakfast show, giving examples of content, to include a trail and commercial (for Spire FM) and a sweeper and a news wrap (fro Radio 1).

GCSE media studies Describe the main differences in the presentational style of the Radio 1 breakfast show and the Spire FM breakfast show, giving examples of content, to include a trail and commercial (for Spire FM) and a sweeper and a news wrap (fro Radio 1) For the past few months I have been studying two different radio stations, one local and one nationwide, paying particular attention to the breakfast shows. Radio 1 is a nationwide, public broadcasting service, owned by the BBC and funded by TV licensing fees. Radio 1's target audience is fifteen to twenty five. Spire FM is a local broadcasting service which broadcasts from south Wiltshire and west Hampshire and is owned by Radio investments LTD and gets its funds through advertising. The Radio 1 breakfast show begins at 7 'o' clock am and finishes at 10 'o' clock am, it is hosted by Sara Cox. The Spire FM breakfast show, hosted by Matt and H, starts at quarter past 6 and finishes at 9 'o' clock. The radio day doesn't differ between the two stations, both have a breakfast show, a daytime show, a drive-time show and evening/over night shows. However these shows may be under different names and be on at different times. The breakfast show is noticeable through its conventions. These conventions include: * The music * Sweepers (advertise the radio station) * Trails (advertise other shows on the station) *

  • Word count: 471
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

Look at the ways in which 'old media' companies have started to use 'new media' as a way of reinventing themselves and becoming more accessible to their audiences.

Introduction I am going to look at the ways in which 'old media' companies have started to use 'new media' as a way of reinventing themselves and becoming more accessible to their audiences. The old media consists of newspapers, magazines, analogue television and radio stations whereas new media is the internet, 3G and digital. New media is becoming increasingly popular and the features of it are being updated everyday. New media is beginning to take over as a part of everyday life. Many people who were previously comfortable with the old media are finding that new media can offer them more. New media gives an individual and personal experience, you need not access any information which does not interest you. There is a high degree of interactivity, which means that information is coming from both sides, we say what we want and we get it. New media also gives the ability for niche subjects to get more coverage. Without new media people with an interest in a niche subject, such as fishing, would be hard pressed to find the information and entertainment that they desire. Many companies which were previously only involved in old media have begun to realise that the money now lies in new media. They have started to reinvent themselves through new technologies. Many of them now have their own web sites, for example, BBC, ITV, Channel 4, The Guardian and many other major

  • Word count: 1006
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

Mint Bar and Restaurant Evaluation - For our Med2 practical assessment we chose to advertise a bar/restaurant. The campaign consisted of 2 radio adverts and 2 poster advertisements.

Mint Bar and Restaurant Evaluation For our Med2 practical assessment we chose to advertise a bar/restaurant. The campaign consisted of 2 radio adverts and 2 poster advertisements. Throughout the campaign we tried to incorporate the key concepts of advertising of which we learnt throughout Med2. This included genre, target audience, implicit and explicit ideology, language and form, institutions and representation. Within our group Luke and myself were responsible for the majority of the radio campaign. We are both music technology students, which meant we had the advantage of using all the recording equipment needed to record the adverts. We used the music software programme Cubase 3.1 to record both of the advertisements. Arjun and Stuart had the responsibility of creating the poster advertisements for which they used the photo editing software programme Adobe Photo Shop 7.0. Although we had divided responsibilities we all had input on the design of each advertisement. Before creating our campaign we needed to look at the audience we would be targeting. This was the main area of focus before creating our campaign as once we had decided on the age, gender and social class of our audience we could go about creating our campaign to appeal to this audience. We decided the target audience of our campaign would be single men and women, or men and women in a relationship aged

  • Word count: 1070
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay

Compare and contrast the origins of television in Australia and Britain.

Name Louise Alexander ID s1545100 Subject 2117 FMC Tutor Jason Jacobs Tutorial Wednesday 12:00 N29_Theatre 3 Assessment Long Essay Due Friday 5th June 2003 Word Count 2,228 Title Question 1) Compare and contrast the origins of television in Australia and Britain. Broadcasting is an extraordinarily expensive business. To put to air even the most humble of programs requires trained personnel and complicated equipment to create just one hour of television can cost more than the average family home. So due to broadcasting being so expensive it is interesting that two countries alike in culture would choose comparative and yet contrasting techniques. Like in much of Australian culture, it has mimicked that of the British. It is hardly surprising considering Australia's heritage and being colonised by this England it seems only right that many things are done the same way. With regards to media both had similar beginnings. Radio was for a long time the prime source of entertainment and information and was followed by television that had a very different history in each country. By comparing and contrasting television's origins in either country we can see how entertainment changed in many different ways and how the beginnings of television had an enormous impact on broadcasting development. The British Broadcasting Company was founded as a monopoly radio

  • Word count: 2160
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay