Government responsibility for broadcasting and creative industries in the UK lies with the Department for Culture, Media and Sport.The Office for Communications Act 2003

BBC * Breakfast Television, a new venture for the BBC presented by Frank Bough and Selina Scott, began in 1983 and this was followed three years later by daytime television. * Government responsibility for broadcasting and creative industries in the UK lies with the Department for Culture, Media and Sport. The Office for Communications Act 2003 merged a number of regulatory bodies into a new regulatory structure headed by the Office of Communications or Ofcom. Ofcom took over responsibilities from the former Independent Television Commission, Radio Authority, Oftel, Radio Communications Agency and Broadcasting Standards Commission. * The BBC is run in the interests of its viewers and listeners. Twelve Governors act as trustees of the public interest and regulate the BBC. They are appointed by the Queen on advice from ministers. Day-to-day BBC operations are run by 16 divisions. The main BBC Executive Board is made up of 9 directors and is chaired by the Director-General. A Creative Board, Journalism Board and Commercial Board report to the Executive Board. The Executive Board answers to the Board of Governors. BBC Governors differ from directors of public companies, whose primary responsibilities are to shareholders and not consumers. BBC Governors represent the public interest, notably the interests of viewers and listeners. The Governors safeguard the BBC's

  • Word count: 314
  • Level: AS and A Level
  • Subject: Media Studies
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What is local radio better at than National Radio?

Evaluating Radio stations * What is local radio better at than National Radio? Local and national radio both broadcast news but they both differ due to the fact that they have and use different techniques. First of all, national radio broadcast news from around the country and local just broadcasts local area news. National radio news is an individual's work; it isn't just copied from any journalist. The news is much more detailed and has less of gossip. It's much more serious and formal. Whereas, Local radio news is abbreviated much shorter and simple. The news maybe copied from a journalist. It won't be as detailed as a national radio will make it, even if it's the same story! Local radio news is said in informal ways, the presenters will tell the listeners their opinions on the stories, whereas the national radio news presenters will just read the story. When it comes to music then I believe that they won't be much of a difference because the local radio will play music by Kylie Minogue just the way national radio will. So to be honest I don't think that they will be much of a difference. What can be said is that in different local radios, they tend to play music associated to their name. For example: Classic FM: this radio station will only play classical music, so one can not expect them to play rock or pop. National radios will advertise nights out in big cities

  • Word count: 2744
  • Level: AS and A Level
  • Subject: Media Studies
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Brief History of TV.

Brief History of TV Curious about the history of television? Welcome to: "Television History - The First 75 Years" The entire website is devoted to the history of the design, development, and marketing of the television set. It is arranged in a chronological order, year-by-year, so you can see how things progressed. The timeline button bars on the Home Page will take you to hundreds of illustrations, graphics, reference articles, advertising, photos and scans of real TV sets of long ago, from the US, Europe and Japan. When clicking hot-links on this page, it is better & faster to use your browser's "BACK" button to return to this page. Television Development - 100 Years at a glance 880s to 1899 Period of Dreams, Concepts and Initial Discoveries 900 The word "Television" is first used 922 to 1927 Early Experiments with a MECHANICAL scanning disc system. TV Picture is neon orange and very small. 928 to 1934 First Mechanical TV Sets sold to public -- At the peak, 42 US stations were in operation using the Jenkins system. However, picture quality is lacking. Not suitable for commercial use. Electronic TV offers greater promise. 926 to 1935 Early Experiments with All-Electronic Cathode Ray Television (the basic system we have today) 935 to 1941 Electronic (Experimental) TV begins broadcasting in Germany, England, Italy, France, USA, Holland, etc. Early 1940s

  • Word count: 5879
  • Level: AS and A Level
  • Subject: Media Studies
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Pirate Radio Stations

PIRATE RADIO STATIONS History of Pirate Radio There is nothing new in the idea of radio stations, which play commercials. People have been enjoying them since the 1930's or before through reception of services from the continent, in particular Radio Luxembourg. Popular entertainment and music programmes were presented in a formal but fashionable way by many of the personalities of the time. There was the pirate radio era in the mid-sixties, which finished the demand of a new generation to the joys of popular music programming presented by young people. This new style of radio was friendly and informal. At the peak of the 'pirates', 16 million people a day tuned into Radio Caroline and Radio London. The Government recognised the need to provide a substitute when it closed them down with new laws - but it avoided a commercially charged route and told the BBC to start a new station known as Radio One. Independent Local Radio was not what the London based, TV advertising industry expected or wanted. The local radio at the time expected national pop based commercial stations, on which advertising could be brought in the same way as television, with very large audiences. Their opinion seemed to be that local radio was bound to be awkward and had no chance of attracting listeners in large numbers from Radio One. The vast number of listeners ignored the station but it was to be a

  • Word count: 652
  • Level: AS and A Level
  • Subject: Media Studies
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Media Studies Radio Evaluation.

Media Studies Radio Evaluation Introduction Well, I would say that advertising is the key point to a Radio Stations success. It is also very beneficial for the advertisers of course and is a good way to raise funds. From the Radio stations point of view, advertisers are good and effective way of bringing money in and they also fill in slots to give the presenters and audience a break. From the advertiser's point of view, the Radio Station is their 'voice'. It is a way that they can sell their ideas and share with the people listening to the station. This comes at a cost though, and they have to pay a sponsorship fee which increases with the amount of adverts that they want. The prices are not fixed though, and the advertisers can sometimes find that when the Stations ratings go up, the prices soon follow the trend. The money that the radio station makes is sometimes used to pay the presenters their wages. The Radio Station needs good presenters so that the audience hears a familiar voice that they like. The money also goes towards paying to help the station run efficiently, e.g. * Rental * Rates * Tax * Equipment hire * An RSL etc. A Radio Station is expensive to run so all contributions are readily accepted. This is why 'pirate' radio stations are envied. The money that they pay out is minimal and in some cases they don't even have to pay the presenters. They use

  • Word count: 1250
  • Level: AS and A Level
  • Subject: Media Studies
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For my Media coursework my group and I will be making at least three advertisements for a local or regional event e.g. a sporting, musical or entertainment event. Each of these advertisements must be between twenty and thirty seconds.

Section 1 For my Media coursework my group and I will be making at least three advertisements for a local or regional event e.g. a sporting, musical or entertainment event. Each of these advertisements must be between twenty and thirty seconds. After doing some research listening to a local radio station called SGR for 30 minutes. I have found that the average advertisement length is around 28 seconds. SGR FM plays a jingle before and after their blocks of adverts and also over the top of starts of songs. I have found the jingles to be quite effective as it has a rememorable tune and repeats "SGR FM" twice making it stay in your head. I have noticed that this also applies to radio adverts for example repeating an address will make you remember it more. The four codes of radio are talk, music, sound effects and silence. Different radio stations play more of one code, for example in the morning's, some radio stations tends to go for comedy more than just music so there is a lot more "talk" then usual. However most radio stations will try to keep "silence" to an absolute minimum if not none at all. One radio advert I took note of is Robin Lloyd, it is 27 seconds long so is around the average length. There is one woman speaking in this advert probably in her mid-twenties and her tone of voices matches the background music being calm and at a slow pace. I think this is important

  • Word count: 564
  • Level: AS and A Level
  • Subject: Media Studies
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Media Studies - Television Program Introduction - opening sequences

Media Studies (Television Program Introduction) There are many useful techniques greatly in television programmes and in their opening sequences. They are used to attract the viewer's attention while also creating a great way to show what the upcoming program is about. One of these techniques is the use of split screening; this is a very attractive way to put across what a programme is about, tone or genera. In the television soap 'Hollyoaks' the beginning shows a short clip of around thirty seconds to around a minute that gives a little incite into the episode, which is followed by the use of split screening in the opening credits. In this introduction there is a blue background, which shows a mellow tone while clips of other parts of past or upcoming shows pass down the screen. This is used to 'grab' the viewers attention by showing the more essential parts of the soap while not giving away much of the story line or spoiling the plot. The use of all these techniques clearly shows the viewer that they are watching a soap opera about groups of people mainly in their late teens to middle twenties. The producers do this by showing mainly clips of these characters throughout the opening sequence, this would also be the target audience of the programme 'Hollyoaks'. In the mock documentary 'Operation Good Guys' techniques are used cleverly to 'trick' the viewers. They do this

  • Word count: 914
  • Level: AS and A Level
  • Subject: Media Studies
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Media Studies Essay - History of Radio in New Zealand

Media Studies Essay History of Radio in New Zealand Radio started in 1921 when a man named Robert Jake, from Otago University made the very first broadcast in New Zealand. Robert first broadcasted from Dunedin to Christchurch, but within 10 years of the first broadcast it went from a novelty item to an every day event. He even broadcasted the arrival of Jean Batten in New Zealand after her solo flight over the Atlantic Ocean. In the 1930's a Reverent Colin Scriminger, began to broadcast on the wireless. This man also questioned government policies on air and this scared the politicians a bit. Professor James Shelley was the Director of Broadcasting for this period of time and as he came from a high cultured background, he wanted the radio to broadcast high cultured thing such as 'worthy talks on worthy subjects'. The year of 1936 saw a woman radio announcer take the microphone. Aunt Daisy was her name and she had a morning time slot from 9 - 10am. This was the time that the 'housewives' were at home and listening to the radio, so Aunt Daisy would give house hold tips about, cooking, cleaning and the general running of the woman's side of the household. Aunt Daisy did this show for 27 years. When the government elections of 1945 came along, the government jammed Scriminger's radio station -1 ZB -. The government took this action because of worries over what Scriminger was

  • Word count: 594
  • Level: AS and A Level
  • Subject: Media Studies
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A Scripted Piece

(SFX - a real smoothly romantic music playing in the background) Annc. The first thing a man notices when he walks past a woman is if she smells attracting. Man. Oh (holds), what is that beautiful smell...(acting the lines if he had never felt some thing so good) it smells gorgeous! Wom. Why (really surprised), thank you...(like she has just seen the man and he is stunning) you smell beautiful too. (Trying to chat him up) Man. No, I mean it; it smells so attracting... it's making me wanting to drop at your feet. (So serous and in is tone sounding like he is interested in her and him is almost dropping to her feet) Wom. (An intrigued little girlish giggle) Well... Man. Do you want my number... here please take it! (Desperately like he really wants her.) Annc. Always get what you want... (With the tone of his for of saying that it really works) Attraction, watch the male reaction. The radio advert that I will be analysing is about a "Free Bridget Jones' Dairy when you buy some Max Factor make-up." I found this advert on Yorkshire Coast Radio, it was broadcast on one of their popular shows "The Wind Down Zone." This show begins at 10pm and plays songs to relax you. The advert is a storyline that starts off by "Dear Dairy, I was shopping..." and carries on when the actor sees the offer and the voice over explains the deal. This advert is aimed at

  • Word count: 1949
  • Level: AS and A Level
  • Subject: Media Studies
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Describe some of the techniques which may be used within the media to marginalize the views and experiences of any one group of your choice. Give examples of these techniques in action wherever possible.

Describe some of the techniques which may be used within the media to marginalize the views and experiences of any one group of your choice. Give examples of these techniques in action wherever possible. I have decided to focus on Race as my group. The opinions of groups within the media depend on the way the audience portray it so race can be portrayed in a number of ways. Representation means the way in which ideas, objects, people, groups and life form in the real world. Race can be shown in lots of negative ways through films, radio and all across the media. An area of minority that has increased on our screens over the last 5 years, and the most recent development being a channel from the BBC especially made for Asian viewers. "Launched with much fanfare on October 28th was the BBC's latest digital channel - BBC Asian Network. Until now the Asian Network has been broadcasting in the Midlands and the North on medium wave frequencies. The new digital channel boasts a morning programme presented from London by the vivacious Sonia Deol. (BBC website)" A popular program that shows Asians in a comedy aspect is "Goodness gracious me," this show is made humorous to attract the audiences, although they often make fun of themselves and there religion the program attracts a wide audience of different race's. The Asian aspects have realism of real Asian families such as

  • Word count: 839
  • Level: AS and A Level
  • Subject: Media Studies
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