BBC CURRENT MARKETING PLANS
BBC CURRENT MARKETING PLANS The BBC's current marketing plan focuses on a number of specific areas, where the BBC hopes to achieve a variety of objectives that will improve the corporation's image, in this country as well as abroad. The BBC plans to increase the range and quality of its radio and television services. More high impact broadcasting is being focused on. More memorable programmes are being developed and created, in particular arts and current affairs. The BBC plans to build up and solidify its digital service, providing something for everyone on this service. Interactive learning activities are available and will become increasingly available in the future. These factors are hoped to increase the up-take of digital television generally. With the ever increasing digital take-up, and the British Government pushing for Britain to be fully converted to digital television by 2010, the BBC has been required to change its direction, as well as capitalise on it. The competitors of the BBC have also ventured into the digital television revolution. ITV 2, ITV News, E4, Film Four, Film 4 World and Film 4 Extreme all stepped into the digital limelight before or at the same time as the BBC's digital channels. The BBC should be wary of the way in which its arch rival, ITV, through away its first and probably only attempt to launch its own box. On digital/ITV digital paid
copy cat crimes
Exam questions Name two theories which are associated with the affects debate? Two theories associated with the affects debates are the copy cat theory and the conspiracy Explain these two theories using examples? Copy cat crimes are crimes that are influenced by the media. Media descriptions and depictions that have a strong impact on behaviour has been referred to in the media effects literature as the "hypodermic needle" model. Like a drug injection, the ingestion of violent or antisocial conduct impacts the psyche and may lead to repeating the behaviour. Typically, however, those favouring censorship of criminal depictions do not believe they are impacted in such a way, but, nevertheless believe that some are. Children, imbeciles, the emotionally vulnerable, the under socialized, and publicity seekers have been cited as in need of protection from negative media portrayals. Since it is impossible to predict how many might react by repeating the crimes, censorship helps to protect society for the possibility of copycat behaviour. The specific relationship between media coverage and the commission of copycat crime is currently unknown, and the social-context factors influencing copycat crimes have not been identified. In some cases, alleged copycats have stated they knew nothing of the previous publicized incident. Research is needed in the areas of long-term media
Discuss examples of successful campaigns produced by big advertising agencies.
CPP - P3 When it comes to advertising, a small business is more likely to it in house due mainly to the fact that it is very expensive to get an advertising company to do it for you. Where as a small company does not the luxury of having a large advertising budget, they need to do it by the most effective means possible. Three examples of successful campaigns produced by big advertising agencies are: * The Marks & Spencer's "Magic & Sparkle" Christmas Adverts which were made by a firm called Rainey Kelly Campbell Roalfe. It was run up to and including Christmas Eve. These adverts put M&S back on the map for food and clothing, boosting their sales tremendously. The adverts include many famous celebrities including Twiggy and Shirley Bassey, all who reportedly got paid £100,000 and above. * Halifax pioneered an innovative approach to bank adverts in 2000, when it allowed its staff to star in adverts, singing popular songs with the words changed to reflect financial services products. Halifax worker, Howard Brown is the regular star of the adverts. Following the merger with the Bank of Scotland, this practice has continued, with the Bank of Scotland also allowing its staff to take part. These adverts were made by a company called Roberts & Robertson, and it became very successful for them. * Sainsbury's is another company that has done well out of a recent campaign to
REVIEWING RADIO STATION
Reviewing radio station BBC Asian Network Service Licence. Issued 7 April 2008 BBC Asian Network BBC Asian Network provides speech and music output appealing to British Asians, with a strong focus on news and current affairs. It should be primarily in English, but some programming should be provided in a range of Asian languages. The target audience is British Asians under 35 but the station should also Appeal to anyone with an interest in British Asian issues, music and culture. BBC Asian Network is available every day for general reception in the UK on DAB digital radio, Medium Wave in parts of the country (various frequencies), digital television platforms and it may be simulcast on the internet. The service may offer its programmes streamed on-demand for a limited period after Broadcast.1 It may also offer broadcast radio content for download for an unlimited period of time after broadcast, although this must not include unabridged readings of published works nor full track commercial music nor classical music (even if recorded by the BBC), 2 and other interactive station and programme-related content via bbc.co.uk. Broadcast audio programmes may be visually enhanced. If you want to listen back to the programme you can download the pod casts which are free to download so you can listen back to them. Download of music in the form of incidental music,
Entertainment (History)
Describe popular entertainment in Britain at the beginning of the 1930s Within this essay it describes the popular and most common entertainment in Britain, from radio to the movies, in the beginning of the 1930's. It reveals key feature of entertainment in the early 1930's, for instance how it started, what were their intentions and what they involved. The radio plays a huge amount in our lives that's why when it first began it was a phenomenon for the public and became a big success for the nation. It was formed on 18th October 1922, by a group of leading wireless manufactures. Its founder, John Reith, believed that the BBC should educate, inform and entertain the public, he states this when he says 'Broadcasting should bring ... all that is best in every department of human knowledge, endeavour and achievement'. Reith enforced many regulations for instance; rude jokes were not allowed; he banned light entertainment on Sundays; and presenters had to speak properly so accents or dialects were not allowed. He felt that the BBC should provide popular programmes, however he also wanted BBC to be educational and enlightening experience. Which the BBC accomplished, it broadcast all over the U.K and was able to entertain and inform those in their own home, which brought families together. Though the radio had its rivals such as newspapers, and magazines it managed to overcome
Creating a new system for my school using ICT.
GCSE ICT COURSEWORK Identification Of Problem My school has many students who are planning for their future and their careers. Since the modern world of business is so competitive, it is important to know what the individual is most interested in and hope they can benefit from it the most, hence the salary. In this project I was given the specification 'to create a program which includes a look up system for St. Helens' sixth form girls'. This program should be made simple and trouble free so that it will not increase stress in an overly worked and tired student. This programme should help them to see how much the specific job earns, lifetime earning and the salary at the age of retirement. This should help the student decide what career she would like to pursue. My Objectives For This Project Are As Follows: * To make a look up programme that is easily accessible * To include the main jobs that the majority of the people look into * To have a list of codes for the jobs so the students can assess the information easily. * And to make it appealing to the students ANALYSIS OF PROBLEM To produce the look up programme I will need to use the following hardware and software: Hardware A Hewlett Packard printer - to print the project and the evidence and the process of making the programme. Software Microsoft Excel- in order to create the lookup table and list the jobs
Producing a Radio Advert for the N.H.S.
Producing a Radio Advert for the N.H.S. My objective, create a radio advert for the National Heath Service, which will aim to persuade people to take up a career in the National Health Service. To accomplish this, the following will be a written account, stating what actions I took in order to accomplish my objective. Currently, the National Health Service is approaching its fifty fifth year of service, as it was created in nineteen forty eight. On the thirtieth of September in the year of 1999, the National Health Service employed approximately one million people. In a typical year seventy-two point eight million people will receive help from the National Health Service. There are lots of careers available in the National Health Service: Dentist; a person whose job in the N.H.S. is to clean, extract, or repair natural teeth, Pharmacist; a medical professional trained in the field of preparing and dispensing drugs to patients, Dietitian; trained in the area of, the scientific study of food preparation and intake, Phlebotomist; the medical practice of opening a vein by puncture in order to remove blood, intended as a therapeutic treatment, also known as venesection, Physiotherapist; a therapy that uses physical agents, exercise and massage and other modalities like, surgery, chemotherapy, or electrotherapy, in order to get someone out of plight: strain to a muscle or sprain
Sample Radio script
Unit 27: Music Radio Production Radio Script * Smooth Fm National radio station, morning programme 9am - 11am, Mon - Fri * Two presenter, one male and one female: Lady D and J. Anthony * Show caption "Breakfast beats and friendly banter" * Show scripted for Monday: on a Monday the show gives listeners a chance to complain about people / things that have annoyed them over the last week - 'Monday Murking' * Chatty, informal with relaxed presenters, comedy On-Air Cue Sheet Title: SMOOTH FM MONDAY MORNING SHOW WITH LADY D AND J. ANTHONY 9AM - 11AM Date: 22/4/07 Time: 09:00 Seq. Element / Event Source Media Length Cues External Studio SMOOTH FM JINGLE x Comp 5'' 2 TRACK 1 BLACK EYED PEAS - PUMP IT X CD 3'38" 3 TRACK 2 Joss Stone - Tell me bout' it X Minidisk 3'27'' 'enjoy' 4 SMOOTH FM JINGLE x Comp 5" 5 Speech Lady. D X MIC 4'' Yes this is SMOOTH FM , Good morning people! 6 Speech J. Anthony X MIC 5'' This is Lady D and J.Anthony, How you feeling this morning? 7 Speech Lady. D X MIC 6'' Gotta' big up my boys Flow Dan and Iyare holding up the Smooth Fm airways this morning from 6 till 9 8 Speech J. Anthony X MIC 30 SECONDS Yep! Flow Dan and Iyare doing their fizzle fazzle! 9 Sample: sirens X Comp 3'' 0 Speech J. Anthony X MIC 3'' Well I'm bigging up Iyare but not Flow Dan cuzz.. 1 Speech Lady. D
Look at the sources - Were the Beatles were the most popular group in Britain?
History Coursework Source work Questions . Source A suggests that the Beatles were the most popular group in Britain. As it says in the source, "The nation held its breath because that evening the four Beatles, all the fab four, were appearing live on Juke Box Jury." This suggests top us that everyone and everything in Britain had come to a standstill because the Beatles were on Juke Box Jury. The source also suggests that they were idolised and admired by most teenagers. The source is written first hand by Joanna Lumbly in her autobiography, so obviously she was there to experience it. However the source was written almost thirty years later so she may have forgotten details or even may have exaggerated the truth. One example where it seems she may have exaggerated the truth is when it says, "an extraordinary silence and emptiness had descended upon London, on Britain, on England." This is doubtful, as she was only in a small part of London so first of all she wouldn't nknow that even the whole of London had gone silent never mind the whole of England. 2. Source C suggests that the Beatles liked their fans, as their fans were well behaved, as the source says, "They'd only want your autograph; and you could chat." The source also suggests that the fans acted normal around them as the Beatles understood them and didn't run away or get scared of their fans like other stars
The Strengths and Weaknesses of Radio: Exploitation of its Strengths to come up with Future Relevant Programmes
TVRP L1 EXERCISE 3 The Strengths and Weaknesses of Radio: Exploitation of its Strengths to come up with Future Relevant Programmes Radio broadcasting is such a powerful medium, therefore its potential for communication is very great but the actual outcome may be quite small. To the consumer, radio is radio, whether it comes out of their stereo or the computer on their desk. For the most part, this is true. However, all transmission mediums have their strengths and weaknesses, and it is these qualities, which may determine a medium's future success. The Strengths Of Radio Radio might be a blind medium, considering the fact that one can only listen to it, but it has the potential to reach large numbers of people, by informing, educating, entertaining, propagandising and persuading. The sights and sounds of radio are created within the listener, thus stimulating his or her imagination. Radio is a more personal indulgence, as the one has direct contact with the radio and it can have greater impact and involvement in one's daily activities. It provides for people as a form of relaxation and entertainment, diverting them from their troubles, anxiety and stress at work or school. For radio to play such an important part in people's lives, it has to possess that 'personality'. And this lies in the voice of the deejay- the warmth, the compassion, the anger, the pain, and the