• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Reading of the Ministry Magazine.

Extracts from this document...


Reading of the Ministry Magazine Firstly we must consider the audience at which the 'Ministry' magazine is aimed. Visual signifiers such as the young female celebrities (Mysteeq and Brandy) and large beer bottle on the first contents page suggest a trendy, clubbing and partying lifestyle. It could then be considered that this magazine is aimed at a niche audience of people leading this kind of lifestyle: however, I think that the magazine producers are aiming at a much larger audience of people who may not lead the lifestyle but do aspire to it. Furthermore the informal, cockney style language that the magazine uses is aimed at a young audience. Cockney slang such as "booze" and "spliff" represent a lifestyle that a young audience can identify with. ...read more.


and trendy lifestyle. The ideological values encoded in these pages are strongly anti-authority. The symbolic sign of the queen's head on the front of the note has been changed to show the queen blowing a whistle connoting that she is in a night club. The parody of this picture represents the rebellious characteristics that many teenagers have today towards the royal family and their authority. This could be read deeper; however, the picture of the queen is representing an older generation and the past and enforcing an ideological value that the younger generation should rebel against authority and past beliefs and values. Although this is a 'music' magazine it has links with the other media institutions. ...read more.


It could then be assumed that the girls' bodies are being exploited to appeal to men and sell the magazine. However, the technical codes of the picture suggest differently. The photograph has been taken from a low angle as though we are looking up (literally and also figuratively) to the girls. We respect them and the trendy, dominating sense of girl power that they represent. In conclusion the magazine is aimed at a young audience who lead or even aspire to the trendy modern lifestyle that the pictures represent. The magazine is enforcing an anti-authority ideology that many young people aspire to. Although some men may buy the magazine just to gawp at the sexy photos of the celebrities the magazine is aiming to connote a more domineering positive representation of young black women who are obviously comfortable with their bodies. Jenny Patten ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. What is the representation of gender in a fashion magazine and a videogame magazine?

    target a group large enough to make a profit, but specific enough to be distinctive. Magazines for young men do include stereotypical images of both men and women. They depict a fearless, competitive masculinity, ignoring the emotional, sensitive male, and women are depicted as s*x objects for men's enjoyment.

  2. 'Smash Hits' sells itself as a 'popular music magazine';

    The main articles are advertised on the front cover and are usually the first pages turned to. The magazine is almost never read in page order but flicked, skimmed and browsed through. A large percentage of the magazine's audience use it as a guide to 'what's cool' and to become knowledgeable of the fortnights current trends.

  1. Successful reading may be achieved by balancing approaches: bottom-up and top-down.

    and overload of memory due to keeping a lot of separate bits of information in the mind without any higher order connection between the separate pieces of information (Carrell, 1988b) (http://langue.hyper.chubu.ac.jp/jalt/pub/tlt/99/jan/frehan.html [16.10.01]). This shows that the bottom-up approach has limitations but let us observe how this approach can benefit children's reading.

  2. Media Assignment - Vogue Magazine.

    Vogue three of the sell lines come under "Vogues Eye View" showing you the best outfits of the month with the cost and information this appears in most lifestyle magazines but is never usually advertised on the front cover. The articles are blatantly about fashion by the way they are written.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work