Research methods in the media industry.

Authors Avatar by skmisona1 (student)


There’s a whole variety of reasons why research is undertaken in the media industry and there’s also a number of different ways to carry out research to acquire the different forms of information required. This report will be discussing the following in detail audience research, qualitative methods, quantitative methods, primary research and secondary research lastly consumer awareness

Why we research in the media industry?

As I said before research is undertaken for a variety of reasons. It might be so the director knows what they possibility may need to adjust in their production based on what it’s about, and this is known as content analysis where the producer and the director will research the subject matter to gather information to include into the final production. In addition research might also be undertaken be aware of legal restrictions for instance copyright infringement simply when you want to use the same ideas or the same content you will require written consent from the person who originally invented or owns the idea, in most cases copyright infringement doesn't protect the underlying ideas, it also doesn’t protect facts. For instance, copyright doesn't stop or limit you from expressing in your own words thoughts and facts that originate in any sources you read or view  you must give appropriate credit to the sources in which they originated from. For instance, there have been several, Alien based films, however only one E.T.                                                                                      

Audience research 

Media products all have a target audience which could be defined by several factors, including age, gender as well as demographics. Whether it’s a chat show, daily newspaper, film or any other media form, each has a clear target audience. You must beware that audiences are not the same besides the audience research tells the producer what most applies to the audience how they can take advantage of what applies to the audience. They may watch previously released films/programmes and find out if they were successful at appealing to that audience. On the other hand they can observe a group viewing of a series premiere to see the group’s reaction and see if they’ve met their expectations and getting a calculation from the observation to see if they need to make some alterations to the production. Additionally Producers may also use BARB to find out further details about their selected audience what exactly is appealing to them after that discus features that will be in the production.                                                                                  

Join now!

Qualitative research methods                                                                                          

Qualitative methods are better for finding more descriptive data and opinions because you interact with the research which lets you to explain any misunderstood questions and to go into further detail meaning you get a more factual answer. Methods that are categories under qualitative research range from case studies, interviews, diary analysis ...

This is a preview of the whole essay