Rush Limbaugh's website may not be intended for all age groups, specifically young college students who frequent the internet most.

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                                                                        Mashaunda Brown                                                                                English 105

Rush Limbaugh’s website may not be intended for all age groups, specifically young college students who frequent the internet most. The reason is many of these college students today are not familiar with Rush Limbaugh and his conservative ideas. However, the website itself can described as effective in several aspects.  It displays Limbaugh’s purpose clearly, captures the audience’s attention, uses a tone directed to the intended audience, and has a somewhat efficient design. This paper describes the website’s purpose, tone and design for its intended audience and also how the site affects those viewers.

Purpose and Audience
The primary purpose of this website is twofold: to get Limbaugh’s point across to the conservatives and non-conservative political savvy people of America and to make money. Limbaugh’s argument is many; he argues for whatever conservatives want at the time. He especially wants liberals to continue to cringe as he talks loud about the issues that are very right winged or republican. It is a site that supplements his radio and television talks and uses the same platform – offering information to the public simply to get a response. He tells viewers “if you miss the television show you can listen to it commercial free.”  While Limbaugh claims to care about the current war in Iraq by the information displayed, he offers more information about his television show and radio show than the war itself.  Most of the links displayed are advertisements for his book or invitations to watch his television show. Limbaugh knows that his audience will want more; so, he offers a link that tells how to become a member – “pay $6.95 a month.”  On the other hand, Limbaugh maintains his concern about the war on Iraq to keep his audience’s attention presenting some information about the war.  Because the war on Iraq is the hot topic and every one it talking about it, Limbaugh must use this topic to reel in his audience. While the conservatives cheer for the troops and the president, the liberals rally in opposition of war in general.

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Limbaugh’s web page aims at a political savvy audience. His tone is effective, as he understands that the Democratic beliefs and values differ from those of the conservative American but all audiences will continue to listen because they want to argue their views. For example, democrats were pretty much against the war and Limbaugh’s page is filled with topics about the war and its importance to our nation. Limbaugh literally sets the tone for his conservative audience members. These are his best supporters and they see him as an authority in his field and credible in his political stance. He ...

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