• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Semiotic Textual Analysis.

Extracts from this document...


Semiotic Textual Analysis Assignment 1 In today's technologically advanced world products and concepts are continually being invented and produced and most are so far advanced and beyond our imaginations and dreams that they could become overwhelming. Whether it is cars, household appliances, or clothing, there is always an abundance of 'newly improved products' on the market that are yearning to be consumed. Thousands of years ago retailers arrived at the conclusion that the only way to lure buyers into purchasing these products was by letting the public know what was available and at what price. Today, it is not the price that counts but the motivation behind the purchase, the status of owning or using that specific product and the need to have the ultimate lifestyle or identity. It is the cunning work of advertising that has created a new era in life, a culture in its own right and an ever growing materialistic world. Advertisements attempt to link their products to one or other desirable identity by using ideological messages and meaning. Advertisements are thus responsible for the shaping of not only our personal identities but our social identities as well. ...read more.


makes one feel as if he is calling out to you for help. This forges a relationship between the reader and the photo instilling a sense of personal responsibility in the reader towards helping the child and all children and less fortunate people like him. The photo underneath conjures up the opposite feelings in the reader. A photo of a happy young schoolboy dressed in clean, crisp clothing, with clean braided hair in what seems to be a safe environment due to the clean, newly painted wall makes the reader feel at ease, as if all is as it should be. He now wears a tie which is green and is thus symbolic of the brands coulour. The bright light in this photo illuminates his face, thus emphasizing his cleanliness as the light shines on his forehead and nose. It also symbolizes the fact that he is radiantly happy. These two photos both resemble family photos as If they are being taken on the first day of school for instance. This fact further establishes feelings of tenderness towards the young poverty stricken boy because he is disadvantaged and enhances feelings of wanting to reach out and help all little boys just ...read more.


In conclusion, it has been shown how this advertisement, its images as well as its texts, work systematically together to sell its anticipated service. By drawing on feelings of guilt, responsibility and patriotism towards ones country we see how the advert is victorious because it works. It offers consumers an incentive to buy their products- consuming them would improve lives ubiquitously. At the same time as offering motivation, it also provides a good excuse to use the products more frequently. It is imperative to note though, that this advert has cultural constraints because if you do not share in the South African beliefs, then this advert may render useless. However in the context it is found the advert is triumphant in the task it sets for itself. It accomplishes its goal by combining all the different sign systems and putting them to good use. So we can see how semiology is a helpful method of taking apart images. It serves as a guide through all the mazes of meanings and stresses the relation of one text to others and to society as a whole -It allows us to see meaning as socially constructed. A powerful yet deceiving advert once again prevails. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Peer reviewed

    Ralph Lauren Ads for Men and Women: A Semiotic Analysis. For the purpose ...

    5 star(s)

    The colours used are very interesting as pink is an extremely feminine colour but typically golf is a masculine game. Figure 3 has similarities to that of figure 4 as pastel colours are used again, but this time the colours are mainly blue- which is typically a male colour, but

  2. Advertisement Analysis

    The main colour used in advertisement 2 is red, as it is the colour of the background, one of the gambling chips, and three of the king symbols and suit. Other colours include white, which is the background colour of the playing cards and the text on the advertisement.

  1. This essay concerns a semiotic analysis of advertisements whose similarity is based on the ...

    The notion of freedom is 'primarily conveyed by the image of this lone man; who, in his lonesome location; seems extremely at ease, and unrestricted by normal life, thus providing a sense of liberation which is also conveyed by his loose, unorthodox, clothing.

  2. Textual Analysis - Oxjam

    A further example of this is that the second advert also uses a motivated cartoon image of someone young playing a guitar.

  1. Create ing your own business - create a full plan on a business of ...

    TV Now I knew that television was going to be expensive and to make sure that the money I used on television advertising was used properly I have place the adds on one of the most watched TV channels ITV 1 and I have put adds on two different days through out (10 seconds every time)

  2. Sponsorship Today

    Over the past five years, commercial investment in blockbuster art shows, theatre and opera by multinationals & banks in the arts has doubled, reaching a total of �150m during 1999-2000 The advantages and disadvantages of sponsorship activities Sponsorship activities have many unique characteristics when compared to other communications efforts, and

  1. Gallo Rice: Business Case Analysis

    Gallo was the overall market leader, possessing 21% share of total retail rice volume in 1991 comprising of white rice (85%) and par-boiled rice (15%). Gallo had acquired 21% of the Italian rice market by volume in 1991, which was 2% higher than in 1990.

  2. SWOT Analysis

    This balanced distribution has give Lanc�me strength and solidity in the world. Lanc�me stores are located on well known high streets and shops (E.g. Boots, Debenhams) which are highly populated; this will let Lanc�me to sell their product more because they are located in popular shops, so there are more consumers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work