Sharp LCD Televisions and Jeep Advert Analysis

Authors Avatar
Matthew Drage 10.A

Advert Analysis

The underlying purpose for this advertisement is, of course, to sell either this or another model of Jeep. Its striking central image of a huge, dramatically illuminated four-by-four vehicle, spraying mud in front of its clearly visible Jeep badge, would certainly catch the eye and attention of its target audience. It would also draw their focus to the text beneath the car and slogans and logos positioned left right and centre in the advert, and away from the small print at the very bottom of the page.

This advertisement would probably not be aimed at young people who had recently begun driving, or at people who are becoming quite old (i.e. sixty years plus). The cost of the car, a minimum of £27,995, would be a hugely off-putting factor for most people under the age of twenty-five. Many people of that age could not even afford the insurance, let alone the price of the car itself. A person who is old and frail would have a problem climbing into a car so large and high from the road, and therefore would likely be put off buying any Jeep. Farmers and large families may have an interest in buying this type of car; it would be of great use to a farmer for crossing muddy fields and climbing hills, and to a family for carrying children and luggage if on a trip or holiday.

The informative and friendly tone of the advertisement is also quite attention grabbing; it slickly and assertively breezes through a list of the features of a top-of-the-range model and tells the reader:

'Do not be mislead my other 4x4's,' and 'Do not compromise.'
Join now!

This is followed by the price '£27,995' and little more. It omits any detrimental information like:

'Bottom of range model is £27,995.'

This is placed in the small print at the bottom of the page followed by the list of features actually received with the worst model. They are considerably less attractive than the ones originally stated.

Two slogans/plays on words are used in conjunction with the highly familiar and recognisable Jeep logos clearly visible in the centre and bottom left. The first uses the pun:

'Off road, not just up-kerb.'


This is a preview of the whole essay