Shirley Tran's Professional/Personal Website Planning Report.

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Shirley Tran’s Professional/Personal Website

Planning Report

Submitted to Prof. David K. Farkas

Prepared by Shirley Tran

February 15, 2002


Statement of Purpose

The purpose of my professional/personal website is to inform employers and the general audience about my skills, capabilities, and lifestyle.  Upon visiting the site, viewers will know about my work experience, coursework, and personal achievements.  My email address is posted on the site so viewers have a way to contact me for further information about my work.  My intended audiences are employers and students in the states; therefore, the website is in the English language.  Through creating this website, I hope to obtain a job or at least be exposed to potential employers.  I also will be at the same competitive level as my peers (for a lot of them already have their own professional site).  On the personal level, viewers will catch a glimpse of my lifestyle and to begin to know who I am, and what I stand for.  

Audience Analysis

The majority of the viewers will be young adults to adults.  Middle school students up to college students may just happen to surf unto my website or be told by word of mouth.  

Through contacting employers for job opportunities, employers may visit my site to obtain more information about my work experience and education.  Although it is possible, it is less likely that young children or the elderly will visit my site.

Demographic information

Demographic information was not used to analyze the audience.  Rather, past experience from working with professionals and students was used.  See Conducting Research.

Subject-Specific Information

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Employers skim resumes because they are busy people.  If an employer visits my website, it is because they want to know more about me; however, that does not mean they will have time to read pages and pages of information.  The layout will be simple and easy to access; headers will guide the employers so they can choose to jump from section to section.

Students are usually causal to opportunistic users; they tend to skim around and look for something that piques their interest.  Since a lot of students like looking at pictures, there are quite a few ...

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