Tecsave is a supermarket chain in an industry dominated by five large firms. It is currently second in terms of market share.

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Scenario

Tecsave is a supermarket chain in an industry dominated by five large firms.  It is currently second in terms of market share.

History of Tecsave

A sole trader called Robbie Peers in 1947 with one grocery shop in the midlands set up Tecsave.  It became a private limited company in 1957, by which time the business owned 56 shops, all which were sited in the midlands.  In 1965 it went public and by 2002 the company owned 187 supermarkets in various parts of the United Kingdom.

To achieve and maintain top position in the “big five” league tables, Tecsave must be constantly looking at possibilities for future developments and growth and always take into account the actions of its competitors.

Future growth will necessitate the use of all factors of production, including staff.  Therefore, recruitment and retentions are import issues for the company as it seeks to ensure high level of staff and customer satisfaction.  An important factor is that the majority of Tecsave’s staff are part time.

Tecsave is aware that some of its competitors have moved into e-commerce and have established online shopping services, allowing customers to place orders for their sopping using the internet and have it delivered to their homes.  Tecsave’s own research has shown that there would be a significant take-up from a wide range of customers including the more elderly.

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Other areas that are being considered for development are mini-supermarkets, or convenience stores and product diversification.

As they seek to ensure future growth, the directors must constantly monitor the state of the market and the performance of the company, balancing the interests of the different stakeholders involved.  

 

 Tecsave will decide whether or not to use Internet shopping to develop their business and become the top of the five of the main competitors.

Methodology

To decide whether or not I think tech save should use Internet shopping or not I am going to carry out ...

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