Consumer Bahaviour
Final Report of A Better Cable TV Outline Product Overview and Objectives................................. P. 3 Consumer Research on Product Users of Pay TV Service...... P. 3-P. 5 Depth Interview Data Collection................................... P. 5-P. 9 Evaluation of the Company's Current Market Strategy......... P. 9-P. 15 Recommendation...................................................... P. 15-P. 19 Conclusion............................................................ P. 20 Appendix............................................................... P.21- P.48 Project Overview and Objectives The objective of our research is to get primary information about the consumer characteristics and behaviors of Cable T.V. With this information, we can evaluate its market strategy effectively as marketing strategy and consumer behavior are greatly interdependent. The research will mainly focus on the consumer behavior of the stages of the consumption process. We will ask interviewee questions mainly based on the consumption process: Pre-acquisition: What do consumers expect for Pay TV? What attract consumers to choose Pay TV? Acquisition: Who makes the buying decision? What distribution channel do consumers use? Consumption: What channel(s) does Cable TV need to be improved and why? Who is/are the frequent user(s) in your family? Disposal: What are the
Television industry is experiencing significant growth in the UK.
INTRODUCTION. Television industry is experiencing significant growth in the UK. During the past decade it went through some major changes, that have reshaped the whole picture in the industry. These changes will most certainly continue in future. There are a number of questions that are important to answer, such as where all these changes will lead to? Will they make the industry more profitable or will they cause losses? Which companies will more likely fall into each of these categories? Is the industry worth investing? Can it bring any good return on the investments made today? If it can, then where in particular and in what particular way these investments should be made? The authors of this report aim to analyze the current situation in the UK TV industry and suggest the forecast for its future, taking into account the various trends of development, present today in the industry. A significant part of this report is devoted to the overview of the industry and SWOT analyses of the main companies and industry sectors. This kind of analysis gives an extensive information about the current situation in the industry as it provides a detailed list of the strengths and weaknesses of the main companies. It also outlines their opportunities and threats, which gives the base for the future forecast. The information found in the SWOT analyses is summed up in the sections: "The
Social, cultural and historical events have played a major role in television advertising and will continue to do so for a long time to come.
Media are channels through which information is transmitted. The media includes: television, radio, films, videos, computers, books, and magazines.Janowitz (1968) states that: "mass communications comprise the institutions and techniques by which specialized groups employ technological devices (press, radio, television, radio, films, etc.) to disseminate symbolic content to large, heterogenous, and widely dispersed audiences." Mass communications are uniquely a feature of modern society; their development has accompanied an increase in the scale and complexity of societal activities and arrangements, rapid social change, technological innovation, rising personal income and standard of life, the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change, although the degree and direction of this association is still unknown. Many of the consequences, either harmful or beneficial, which have been attributed to mass communications are almost certainly due to other tendencies in society. Few sociologists would deny the importance of mass communication as a major factor in the production and distribution of social knowledge and social imagery in modern societies. Whether television or radio has had a decisive influence on everyday life has been questioned by sociologists, psychologists and many other
To what extent do ‘Eastenders’ and ‘Neighbours’ represent reality?
To what extent do 'Eastenders' and 'Neighbours' represent reality? The concept of realism could be considered arbitrary, a set of rules which are accepted by the audience when reading a text. For example in a historical documentary about life in Tudor England, it is acceptable that the characters speak recognisable English, even though at the time they would speak old English which most of us would find impossible to understand. But if one of the characters was using a mobile phone, it would not look right, and the realism of the programme would be lost. The mobile phone breaks the rules of historical detail, but the dialogue translation is an acceptable realist convention. 'Realism is something that we have learned to decode.' (London: 1996) Much of Soap operas realism comes from the mise-en-scene and the fiction is generally created by over exaggerated characters and narrative. The narrative of soaps tend to be concerned with social issues, and the institutions making the soaps have a responsibility to the audience to present an 'ideologically correct' outcome to certain story-lines. Colin McCabe argues that when viewing a realist text the audience is positioned according to the camera's ideological version of events. 'If the form of realism acted to seduce the viewer, the relationship realism encouraged between viewer and the media message was perhaps even more
English Media Coursework: Comparing the Opening Sequence of Two Films - 'Clueless' and Pleasantville'
English Media Coursework: Comparing the Opening Sequence of Two Films - 'Clueless' and Pleasantville' Opening sequences are very important, as the filmmaker needs to attract the attention of the audience in the first few minutes. This is done in many ways - using plot development, characters, tension building and suspense. Camera angles, sound, lighting and dialogue all help to create the atmosphere that the filmmaker wants. Both 'Clueless' and 'Pleasantville' have a teenage aspect to them. 'Clueless' just seems like a typical American youth film - it has themes of fashion and image, growing up and maturing, and the stock, stereotypical characters you would expect to find in American high schools. 'Pleasantville' also appears to be an American youth film, but it also has an aspect of fantasy, because being transported in to the Pleasantville television world is abnormal and unnatural, and can only be classed as fantasy. However, it would still appeal to people who like 'teen movies', because it shows how the characters of David and Jennifer change over the course of the film. Both films have three essential sections to them to class them as youth films - the introduction, followed by conflict and finally the resolution of the conflict. Obviously people who like watching these types of films would be interested in watching them before seeing the opening sequences. I
The Truman Show Beth Parry
English Coursework- The Truman Show Beth Parry 'The Truman Show' is the story of a baby who is bought by a television company at birth. He becomes the star of the television programme, but he has no idea that his life is being filmed. All the people in his life, such as his wife, best friend, and colleagues are actors. There are no set scripts. There are three different worlds shown in the film: Truman's world, the producer's world, and the real world when we see the viewers watching the programme in the homes. The film starts when Truman is twenty-nine. We see him begin to become suspicious, by odd occurrences, such as a light falling from the sky, the way his friends and family advertise things, and people that accidentally get on the show and tell him things. Truman has always wanted to travel, but obviously he can't because the set of 'The Truman Show' is only one town. He saw his father 'die' whilst they were sailing together, and the fictional director of 'The Truman Show' did this so Truman would be thalassophobic, and wouldn't want to travel that way. Eventually he wants to get out of the town because of all these suspicions, and he gets delayed for ages trying to go by car. He plucks up the courage to go by boat and after sailing for a while he hits a backdrop with clouds painted on it. Christof's voice
A comparison of British and American sitcoms based on an episode of "Fawlty Towers" and "Friends"
A comparison of British and American sitcoms based on an episode of "Fawlty Towers" and "Friends" During the mid 50s rivalry developed between the BBC and the fairly recently launched ITV. ITV was broadcasting the popular American sitcom called "I Love Lucy", the BBC soon found that it was loosing viewers to ITV and therefore boosted production of sitcoms that include: "Hancock's Half Hour", "Dads army", "Fawlty Towers", "Porridge" and many more which are still popular today. "I love Lucy" sparked off the production off these British sitcoms and maybe if it hadn't been broadcasted here in Britain then probably none of these famous British sitcoms would have been made. These sitcoms, however, differ quite significantly due to the country, which they originate from. The difference is due to the country's culture and social background; we can explore this by viewing an American sitcom, Friends, and a British sitcom, Fawlty Towers. Fawlty Towers and Friends are two very successful sitcoms but if we investigate further into the two we find that they both have different impacts on the audience as some methods of creating humour differ. One of the main differences of the two, outside of creating humour, is that they are both based in different countries and different times. Friends is based on the youthful, vibrant city of New York, USA based in the late 90s, whereas Fawlty
Final Term Project of Marketing Management.
Iqra University Karachi Campus Final Term Project of Marketing Management New Soap 101 Submitted To Mr. Karim A. Khan Submitted by: TASK TAnia nazir, Serwer sheraz & Kamran Siddiqui strength, performance, agility, dependable, hard work, competitive, winning attitude Iqra University Karachi Campus Final Term Project of Marketing Management New Soap 101 Submitted To Mr. Karim A. Khan Submitted by: TASK TAnia nazir, Serwer sheraz & Kamran Siddiqui strength, performance, agility, dependable, hard work, competitive, winning attitude Acknowledgement: We would like to thank Almighty Allah for enabling us in achieving what ever we have achieved, Mr. Bashir Karim (owner Darbar Soap Pvt. Ltd.), Mr. Jonathan West (Manager R&D Green Cottage Industries Mexico USA), Mr. Karim Akram Khan (Course Facilitator) and countless customers of Soap 101 for giving us the ideas for improving the product. Executive Summery The Darbar Soap Pvt. Ltd. is the pioneer in the laundry soap making industry in Pakistan. Its latest technology and low price have gained it the place of market leader. With the introduction of the detergents in Pakistan the whole industry of laundry detergents have gone down, as well as the competition have evolved as well. The common complain about the soap were bad smell, bad color, bad design, harm to hands, more efforts to clean the cloths. To
Why are soap operas so popular?
Why are soap operas so popular? Helena Robson Television researchers have established a number of reasons why soap operas appeal to such a large and diverse audience. In this essay I will be examining these reasons with reference to my own attraction to soaps, and seeing how they fit into the everyday lives of the millions who watch them. Furthermore, I will investigate the way in which the construction and conventions of a soap opera aids its appeal. I will be considering such aspects as class, race, ethnicity and gender in order to determine the pleasures of soap opera viewing and will briefly look at their international appeal. My discussion will comprise aspects of the British soaps, for example, Brookside, Coronation Street, Crossroads and Eastenders, the American super soaps such as Dallas and Dynasty and the Australian soap Home and Away. Dorothy Hobson conduced a set of interviews between February 2nd & 7th 1987, to establish how far the soap operas fit into the working environment of women. With the help of her secretary she set about interviewing six women who worked for Birmingham City Council: Diane, Gill, Mary, Susan, Vijya and Wendy, whose ages ranged from 23 to 35. The interviews took place at a night club which opens for lunches during the day. The informal setting enabled the women to speak freely about their viewing habits and the mode of discourse was
Discussing The simpsons.
John smith GCSE English Coursework "The simpsons" EN3 "The Simpsons" have been up and running on our screens for fifteen spectacular years. Originally the idea for the "the Simpsons" came from a comic strip called "life in hell" ,as this was a comic strip hanging outside of James. L. Brooks office , the executive producer for the "Tracy Ullman Show". "The Simpsons" cartoon was created by Matt Groening. Matt Groening decided to make 30 to 60 second clips of The Simpsons ,these were put on the "Tracy Ullman Show" leading in and out of the "Tracy Ullman Show" whenever there was a commercial break. These little clips are also known as 'bumpers'. The bumpers were a huge success with the 'Tracy Ullman Show' audience ,as the bumpers were so successful Fox Network took a huge risk of producing a half-hour sitcom. This was a huge risk as it was not test marketed on any groups of viewers at any stage. The first ever Simpsons episode was aired on December 17th 1989, it was a half-hour long Christmas special called 'The Simpsons roasting on an open fire', although this episode was an Christmas special it had a little twist to the end ,Homer does not have enough money to buy presents for the children and in the end he ends up with a dog which they named 'Santa's little helper'. In January 14th 1990 , Matt Groening made the first series consisting of thirteen episodes