For example the picture used in 18-30 club brochure shows people laughing which show them enjoying them selves, this effects the reader because will attract them to come. On the other hand, the picture in ‘Superfamily’ brochure is an irregular shape. It could represent numerous things, it could be a window shape showing the reader what their lives could be; like if they holidayed with this company. Alternatively it could be drop of water presenting to the reader excitement which there children will like.
Another example of presentational device, the colour used on the logo, used in 18-30 club brochures, is red and yellow, which makes it seem more attractive, bright and eye-catching. Also red and yellow resembles the Spanish flag and Majorca is an island in Spain. However in the ‘Superfamily’ brochure it uses a bubble shape at the top of the brochure to make the resort seem fun. This helps make it more attractive to children as they would automatically associate bubbles with water which is fun for them.
The type of language used on the 18-30 club brochures is formal. For example, the lines “Water sports are available, as well as tennis, go-karting ad cycling” is quite formal. As this could show that the writer is not trying to manipulate the reader with lots of emotive and personal phrases. It is very concise and precise; this helps the reader to decide for themselves.
Other example, for factual on the ‘superfamily’ brochure it uses “One kilometre long beach”. This effects the reader because they will feel the place has a lot of space for them and there children.
The use of formal language uses on 18-30 club brochure use emotive language and factual language. For example for factual, “2 gorgeous beaches and balcony sleep 2-4 or 3-5. This helps to persuade customers to come because it is something you can prove to be true. On the other brochure, ‘superfamily’ it also uses emotive and factual language. For example for factual, “18 tennis courts”, this effects the reader because the just might like tennis and if he come here he can practice his tennis.
Example of emotive language, on 18-30 club brochure uses “gorgeous beaches”. This helps to attract customers to come to this resort. Also on the 18-30 club brochures they used “most brilliant choice of bars”. This will make the reader and customer feel convinced and will make the reader want to come. However, on ‘superfamily’ brochure the writer uses a few emotive phrases. This is seen in the lines “great place”. This tells customers who read this that it is a magnificent place. Also, the writer uses “attractive palmeras playa apartment”. This excites the reader to go there.
In conclusion, the holiday brochures use high-quality presentational devices and linguistic devices. Personally I think the 18-30 club brochure was more effective at attracting their target audience because they use a good range of emotive language and the presentational big and bold. Also, the picture showed how people were in the resort and the other brochure didn’t.
