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The Club 18-30 brochure seems to be aimed at young people who like to have fun

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Media Coursework Media has come to mean very different things to our society. For example, the importance of media in our life is that it communicates various ideas and helps us make decisions. Media influence us because of how things may look or sound. These holiday brochures have used different useful devices to convince you to come to there resort. In this essay I will be comparing two types of holiday brochures and how they attract their target audience. The Club 18-30 brochure seems to be aimed at young people who like to have fun. This can be seen in the choice of layout and organization. It is well laid out; this can be seen in the way they used the logo to show that it is a reputable company. ...read more.


It could represent numerous things, it could be a window shape showing the reader what their lives could be; like if they holidayed with this company. Alternatively it could be drop of water presenting to the reader excitement which there children will like. Another example of presentational device, the colour used on the logo, used in 18-30 club brochures, is red and yellow, which makes it seem more attractive, bright and eye-catching. Also red and yellow resembles the Spanish flag and Majorca is an island in Spain. However in the 'Superfamily' brochure it uses a bubble shape at the top of the brochure to make the resort seem fun. This helps make it more attractive to children as they would automatically associate bubbles with water which is fun for them. The type of language used on the 18-30 club brochures is formal. ...read more.


Example of emotive language, on 18-30 club brochure uses "gorgeous beaches". This helps to attract customers to come to this resort. Also on the 18-30 club brochures they used "most brilliant choice of bars". This will make the reader and customer feel convinced and will make the reader want to come. However, on 'superfamily' brochure the writer uses a few emotive phrases. This is seen in the lines "great place". This tells customers who read this that it is a magnificent place. Also, the writer uses "attractive palmeras playa apartment". This excites the reader to go there. In conclusion, the holiday brochures use high-quality presentational devices and linguistic devices. Personally I think the 18-30 club brochure was more effective at attracting their target audience because they use a good range of emotive language and the presentational big and bold. Also, the picture showed how people were in the resort and the other brochure didn't. ...read more.

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