The purpose of this coursework is to compare two types of newspapers; a tabloid and a broadsheet. The two newspapers I have chosen to compare are The Daily Mirror and The Times

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The purpose of this coursework is to compare two types of newspapers; a tabloid and a broadsheet.  The two newspapers I have chosen to compare are The Daily Mirror and The Times both dated Wednesday 27th November 2002.  They both describe the possibility of John Prescott and Tony Blair cutting 10,000 jobs in the fire-fighter service as a result of the modernisation of the service.  The essay will look at the different aspects of media that contribute to the image and content of this article including the layout, the target audience, and the language used, the tone, the content and my personal reference.  I will negotiate the features of each newspaper in paragraphs.

The two newspapers present the story in different ways, so both need to be attractive that is why the layout is so important.  Looking at the layout of the articles, the tabloid is broken down into two parts first it tells us about the 10,000 jobs that may be cut and the second about a report claiming that thousands more staff may be employed.  The headline used is “It Just Doesn’t Add Up”.  The heading is very effective as it is written is very big bold letters and is a cliché.  This title is explained in two sub-heading saying “Prezza wants 10,000 jobs cut in 3 years” and “Report calls for thousands more staff”.  The article is situated on pages 4 and 5 and only takes up half of an a3 page this suggests that this article is of low importance to The Mirror.  There is one picture shown of Tony Blair it is relevant to the article because Tony Blair is the Prime Minister of Britain and is responsible for the warning of these job cuts.

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The article in the broadsheet is split into three columns and contains a sub-heading that says, “Prescott angers strikers and sours reconciliation prospects”.  The headline used is not very effective this is because the size of the font is not very large and there are many other articles on the page.  The article is on the first page this suggests that it is of high importance to The Times and its readers.

The Mirror and The Times are very different styles of newspapers as they have different target audiences.

The target audience for The Mirror editorial would have to ...

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