What the advertisement that I will be talking about is trying to sell, is a perfume for early aged women and girls and it is target to an audience between 16 and 35 years old and it was released in the early 1990´s. It is obvious that the company is trying to sell as much perfumes as the women can possible buy. This can be say due to what the advertisement is showing, a red convertible car with three girls on it. The three are wearing very bright and colorful clothes; two of them are playing with bubbles and smiling at the same time. While the third one a blond girl is driving the convertible and laughing. Some girly stuff that can be seen inside the car is shopping bags and a pair of furry dice hanging on one of the mirrors of the car.
The use of characters in an advertisement is usually vital for a good understanding. In this one three models of early twenties had been chosen to play a role of three best friends on a convertible going nowhere. The fact that they are smiling and seem like laughing make us realizes the good energy the three have, also the use of powerful color clothes and a very casual style helps the energy go through the paper. Another non verbal code use is the fact of having two of the three characters looking out of the frame of the shot which are steering at some bubbles which give a sense of freedom and youth by discovering all new sort of stuff. In general the purpose of these non verbal codes is to convince the similarity of the audience life with what the advertisement is showing. For example we not only see beautiful women posing, indeed we see normal young people having a good time with their friends and enjoying life with no responsibilities and a good perfume making them feel in a good mood.