What advantages do new media technologies have to offer audiences?

Another advantage that new media technologies have to offer is the high quality of sound and image that comes with them. Even though technologies are getting smaller and lighter it doesn’t necessarily mean the quality goes with it. It is now possible to get portable DVD players that can be taken around in a bag without filling up to much space and still the quality of the picture is very good and clear. Also even though you have to listen to the film through headphones the sound quality is not fuzzy and none of the special effects go to waste. The sound quality in most mp3s is also very good. Even though some of them measure in at only 2 inches long the music that they hold comes out in a very good quality. It is this quality that males them so popular. This offers the audience the chance to keep themselves entertained for hours outside the home or when traveling without having to worry about ruining the film or song because the of quality problems. It makes having some new technologies worth while.

Even though most new technologies are being re-released as much smaller versions there are some cases where the aim is to make the technology as big as possible. The most obvious case is TVs. All the leading manufacturers are getting into making home cinema systems and 40 inch plasma screens for your front room. Again, the quality is now becoming a lot better than it used to be for the old televisions. With the plasma screen the quality of the picture is outstanding due to the higher definition and it adds to the effect of watching certain genres of films e.g. action/adventure. It is also highly recommended that surround sound should be added to your big screen as this adds to the all round atmosphere of the experience when watching films. It seems that the aim is to recreate the experience of going to the cinema while staying at home.

Along with most new technologies, big and small, comes better interactivity. With most portable music players it is now possible to add bass to certain tracks or even categorise your playlists in your own special ways that personalise your music system. Also with most TVs comes digital or satellite which increases interactivity tremendously. All with the push of one button it is possible to access games, the internet or even your email via your TV. One more recent addition is whilst watching the football it is possible to watch one specific player the whole match or even watch more than one match at a time by splitting the screen in two. Another advantage that ties in with interactivity is increase choice. Like it was said earlier it is possible to access more than one football match at a time. Also it is possible to watch new films without having to go out and rent them. All you have to do is press a button and you are presented with a list of films that are available to you. So another advantage here is speed of access. It is becoming increasingly easy to find what you are looking for in a very short amount of time. With just one push of a button a very wide variety of options is made available to the audience.