Why did groups like The Beatles and The Rolling Stones have such great impact during the 1960's.
Groups such as The Beatles and The Rolling Stones changed the face of the International music scene from the 1960’s to the present day.
There are a number of factors that explain why they were so significant.
One of these was the economic boom. There was full employment, which meant that almost everyone was getting reasonable pay and they could afford to buy consumer goods. The economic conditions at the time were very different compared with those of the 1950’s, when the post-war environment made day to day life harder. This was mainly due to some goods including foodstuffs still being rationed. Therefore, for the first time since the war, young people could buy records, go to concerts and enjoy more free time. They were able to support bands like The Beatles and The Rolling Stones because they were better off economically. As a result the bands became famous and themselves very wealthy because of the sales of their records and merchandise.