Analysis of Tabloid and Broadsheet newspapers in the British marketplace.
Tabloids v. Broadsheets Introduction Tabloid: The term tabloid is used to describe newspapers with comparatively small pages, although there is no standard for the precise dimensions of a tabloid. It is also used, sometimes pejoratively, to describe a newspaper that provides a treatment of the news that is simplistic or sensationalist, often with a focus on personalities and gossip, and much less detailed coverage of topics such as politics and economics than is offered by newspapers regarded as more serious. Tabloids usually include more celebrity news than political. The tabloid physical format, however, is not limited to such newspapers. In the United Kingdom, for example, it is used by nearly all local newspapers. In the United States, it is commonly the format employed by alternative newspapers. As the term tabloid has become synonymous with down-market newspapers in some areas, some small-format papers which claim a higher standard of journalism refer to themselves as compact newspapers instead. A tabloid is an industry term which refers to a smaller newspaper format per spread; to a weekly or semi-weekly alternative newspaper that focuses on local-interest stories and entertainment, often distributed free of charge (often in a smaller, tabloid-sized newspaper format); or to a newspaper that tends to emphasize sensational crime stories, gossip columns repeating
How effective is the use of Sporting Celebrities in Advertising and Marketing?
How effective is the use of Sporting Celebrities in Advertising and Marketing? The use of sporting celebrities is becoming a more and more frequent occurrence in advertising and marketing. For example just some of the recent advertising campaigns feature David Beckham, David Seaman, Vinny Jones and Frank Lampard. All of these are high profile celebrities from the world of football. As with any advertising and marketing campaign they are still trying to achieve the same goal. They want to draw attention to something. Companies carry out marketing in order to make products available that will satisfy their customers whilst making a profit. Companies advertise products in a particular way to make their product look desirable so that you buy the product. Companies will use these two strategies the best possible way they can to make the most achievable profit they can. The use of sporting celebrities in advertising and marketing is just another way that companies are now using to sell their products. The reason that companies are now using sporting celebrities in their advertising and marketing strategies is because it installs the belief that certain sporting names will enhance the persuasive powers of the adverts and the company will sell more of its products, as the use of celebrities enhances the amount of attention the advertising campaign receives. This is because
In September 2003, schoolteacher Paul Ellis was jailed for manslaughter after the death of a ten-year-old boy on a school trip. The types of newspaper, which the articles I will be analysing are in, will be the "Daily Express" and the "Sunday Times".
Karen foreman GCSE English Media Assignment In September 2003, schoolteacher Paul Ellis was jailed for manslaughter after the death of a ten-year-old boy on a school trip. The types of newspaper, which the articles I will be analysing are in, will be the "Daily Express" and the "Sunday Times". One is a tabloid and one is broadsheet but both contain the same story printed in them. In the "Daily Express" the Journalist's viewpoint and line of argument emerges as the teacher being careless and irresponsible. The writer then suggests that the boy followed his teacher's lead. The following point he makes is of the boy's horrific death. We then see that the teacher wanted to avoid the trip being wasted because of weather. Next letting us see as a result that the teacher made an unwise judgement and ignored the level of danger. Later we are told of the Paul Ellis's helplessness in saving Max whilst being forced to give up because of extreme conditions and exhaustion. Next we are told in great detail how Mrs Palmer tried to save her son but was too weak. The writer then tells us how terrified Max was. Nearing the end of the points we are told of another student saving the mother when her strength faded. Then we read of Paul Ellis's devastated reaction when hearing news of death. Then we see the blame shifted this time so we see the school being partly to blame. And then last
Reviewing Business Documents : Flyer
Reviewing Business Documents : Flyer Name of document : The name of the document is spirit of summer. It is for Peugeot, this is a car company. The type of car is the 206 Independence. Type of document : The document is a flyer advertisement, it has print on both sides. Mainly an image on one side and more text on the other, giving prices and information about the warranty and service intervals. Purpose of document : The purpose of the document is to advertise and make a Peugeot 206 Independence appeal to possible buyers, and make people talk about the car. Software used to produce the document : On the front of the document the producer of the document could have inserted a digitally enhanced picture using an advanced image manipulation software such as photo shop pro or desk top publisher. On the reverse side of the document the text and logo could have been made also using desk top publisher. Layout of document : The size of the document is A5 (width is 14.8 cm and the length is 20.9 cm). On the front of the document the page is set out with a rear view picture of the car with a title saying spirit of summer, the font of this is closest to Forte and the size is roughly 30. There is a small view of the sun in a blue sky to show that it is a summer car. More of the writing is on the opposite side of the flyer, On this side it has the name of the car and a price in
Analysis of Leeds Castle
Analysis of Leeds Castle Leaflet I am going to analyse the Leeds Castle leaflet for its effectiveness as an advertisement. In particular I will study the layout, language and graphics. The front cover tells readers a lot about the target audience, with pictures of a child and other attractions. The logo is a black swan, because the castle is famous for that. Also the heading is in black which represents the black swan. The black swans are very rare, that's why they want people to come. The leaflet has a magenta border which represents richness and royalty. Henry VII once resided in the castle and that colour is trying to show that. The writing at the bottom is also is that colour. The key is used to show that it is a ticket that will get you into the castle. At the very bottom of the front cover there is a website for the reader to get information or maybe book tickets online. The pictures on the front cover show that this castle could be visited by people of all ages. There is one big picture of the castle and three mini pictures showing some of the attractions. One of these has a child on it and that would be aimed at parents to bring their family. One of the other mini pictures has a night event, with fireworks, and this would be aimed at all sorts of people. On the inside section there is information about the castle. This information is shown in paragraphs with a one
A study of the representation of women in magazine beauty advertisements, with close reference to Dove and Chanel.
Alenka Manley A study of the representation of women in magazine beauty advertisements, with close reference to Dove and Chanel The extreme focus on beauty and desirability is very apparent in today's media, with almost every beauty advertisement looking "perfect". However, what some women fail to realise, is that these adverts have most definitely been re-touched, therefore making that level of beauty impossible to attain. The media world that we live in constantly presents us with the perfect woman. Women sell everything from food, to cars, to music, but it is usually their bodies which really attract the audience. Popular film and television actresses are becoming younger, taller and thinner, putting even more pressure on today's young girls. Women's magazines are full of articles urging readers that they too can be thin and attractive. Standards of beauty are being imposed on women, when, in fact, the majority of women are naturally larger and older than any of the models we see. However, this perfect image ensures that the cosmetic and diet industry are constantly in profit, as the ideal is extremely difficult, if not impossible, to accomplish. Women compare themselves to other women, and compete with each other to gain male attention. The ancient proverb, "beauty is in the eye of the beholder" is difficult for teenage girls and young women to grasp. Every day, they
"All Advertising Should Be Banned" - Discuss
"All Advertising Should Be Banned" Jenny Luckett A man on the point of death is shown lying on a bed, Aids has taken such a grip on him that he will never return from his state of unconsciousness; is this advertising or exploitation? Another man, half naked, with a Kalashnikov in one hand and a femur bone in the other is used to sell jumpers to the worldwide public; is this again exploitation or just effective advertising? Both of these are, however, effective if a person remembers this company's name, United Colours of Benetton, but at the same time it can be argued are exploitation. Whether for a good or ghoulish reason the company has used successful advertising. This is a widely debated area: where to draw the line in advertising or whether to ban it all. The advertisements that subliminally penetrate our minds everyday through magazines, television, billboards and posters are rapidly increasing. Every company wants a slice of the advertising world. From chocolate to washing machines, from hats to the latest happy meal at Mc Donald's, the average person is exposed to one thousand three hundred advertisements a day whether they may realise this or not. The word advertisement comes from the Latin "Adverto" which means to turn;
Media Coursework : Shrek
Michael White Media Coursework In Yiddish, "Shrek" means fear. Shrek is a successful film and should be taken serious by critics because it is not just another film that is for children. The film has a large intake of digital animation and is currently at the end of filming history, and has a long list of different animating techniques. The film Shrek is a great deal better than all the films that have came in prior to it in several ways. An example of this would be the cartoon "Mortimer Mouse" (now know as "Mickey Mouse") which Disney launched back in nineteen twenty three, the animation techniques back then were very poor compared to today's high standards. The only explanation that I can think of why Shrek and DreamWorks out shine all their rivals is because all of the data is placed on computer where the outstanding technology of today enables them to modify effects that would normally be forgotten for example: shadows for every object on screen, creases in the charters clothing, footprints in the floor and eyebrow movements to show different states of emotions and many more. The use of camera angles and movements help to bring the characters to life. This is an enormous part of Shrek purely because of the close up camera shots and angles. Examples of this are big close-ups focusing only on the facial features. Where as the long shot or wide shot enable us to see the
Bright Spark Accounting Services
Bright Spark Accounting Services At Bright Spark Accounting Services we assist you to get the best out of your finances We are committed to supplying professional help to manage your personal and business finances, which we tailor to your individual needs as a client. You will receive more than a report on how your business is progressing, we attempt to identify opportunities to improve your profit and support you in maximising your growth. Services at Bright Spark Accounting Services I will be offering a fixed fee accountancy service for only £500 inc VAT per annum this means no hidden costs or extra charges will be incurred by the relative businesses. The service include helping with the following, Business Start-ups (USP), Annual & Quarterly Tax & VAT Accounts, Financial planning, pensions and investments, Leading accounting and book keeping services inc Payroll this will be available to Sole Traders, Partnerships, Limited (Ltd) & Public (Plc) Companies. Ansoff Matrix Bright Spark Accounting Service will be looking at the ansoff matrix for a strategy on how to develop my business in the market. As accounting services are already available in the town, my strategy will be based on Market Penetration theory. Existing products New products Existing markets Market penetration Product development New markets Market developments Diversification Marketing
Examine the relationship between the music industry and the radio in the promotion of music. The radio and music industry work symbiotically
Examine the relationship between the music industry and the radio in the promotion of music. The radio and music industry work symbiotically with each other, meaning that they depend on each other to help them grow, and be successful. The radio helps to influence music sales. Before the 1980's radio was the most important broadcast medium for determining the form and content of popular music. The radio compiles play lists which combine the favourite tracks of all the different DJs and producers to provide a varied mix of music and introduces exciting new artists along side those more established. They make deals with the record companies on how many times their song will be played within a certain length of time, in order to ensure maximum airplay. Radio 1's daytime programme is generally built around play list records, because they try to 'bring the best new music to the widest possible audience'. Unfortunately the songs that reach the play lists are decided upon by the Head of Music, so it is difficult for up and coming artists to really get enough airtime. The audience can only listen to what music is chosen, so the radio acts as gatekeepers to our taste. Radio 1 tries to ensure that they support new UK artists, but more commonly provide air time for the more established acts, mainly from the USA. It is often the British artists that do not get enough air time,
