The subject of this dissertation is how feminist beliefs have been expressed in alternative music and the resulting effects on identity and future musical styles
PREFACE Since my mid-teens I have had a strong interest in alternative music. My preferred type of group has always been the more radical and revolutionary types - though more in terms of style and message than actual musical innovation. In my first two years at university wherever possible I chose courses on sexism and gender inequality. I found these topics intriguing as the group of male and female friends I had grown up with seemed to be absent of any sexist beliefs and I wished to learn more about how such ideas were manifested in society. This in turn led me to consider how feminism had been expressed in the field of alternative music as I had always considered it to be a more cultured and intelligent musical subculture than say, Techno or chart pop music. I discovered that there was a distinct lack of research into this topic, and since the study of music is a growing area within sociology, it was a perfect topic on which to base this dissertation. The subject of this dissertation is how feminist beliefs have been expressed in alternative music and the resulting effects on identity and future musical styles. I have found it necessary to draw attention to artists and styles which express a strong misogynistic view to demonstrate the extremities of view which alternative music contains within it. Alternative music covers a relatively limited sector of society, mainly
Marketing Media and Audience Feedback
OCR LEVEL 3 NATIONALS IN MEDIA UNIT 4: MARKETING MEDIA AND AUDIENCE FEEDBACK Candidate Name: Dean J Hill Candidate Number: 9207 Centre Name: Manor Foundation College Centre Number: 20663 Assignment Tutor: Mr Derek Coen Date of Submission: 14th December 2006 Submission Point: Media Department INTRODUCTION INTRODUCTION The fundamental aspects of marketing media and audience feedback, in terms of their essential key concepts, promotional content and promotional media, are significant to the large proportion of media industries and organisations engaged in this important resourceful activity. It consists of the social and managerial processes by which products, services and value are exchanged in order to fulfil needs and wants, primarily achieved through a process which includes, but is not limited to, the stimulating and dynamic mediums of advertising and promotion where the feedback of various audiences is crucial to the state of media performance and proficiency.1 For this unit of work, an understanding of the different aspects of marketing and how it is completed professionally will be defined, established and consequently developed to increase my level of knowledge regarding the numerous methods of investigating research by media producers and official research bodies. A similar approach to audience feedback will be conducted to progress towards a
The principles of marketing.
The principles of marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whether the demand for Coca-Cola will increase or decrease due to small changes. These changes are that I will replace the opening with a cap on a Coca-Cola can to stop people throwing away the drink due to a lack of storage space. By doing this I hope to gain a bigger market share for Coca-Cola. Before I start making any changes I need to primary and secondary research in which consumers will be asked whether they would buy the changed product. In order to make the idea a success I will have to develop a marketing strategy which evaluates ways which we can achieve these objectives. The reason businesses seek to make a profit is that, without a profit, a business is unable to do all the things it wants to do. Without profit the business cannot keep its shareholders happy, it cannot pay higher wages to its employees, it cannot invest in better technology to improve its products and so on. Understanding customer needs In order to anticipate change, organisations need to have an antenna that is highly sensitive to changes taking place in the buying population. For example, what is
In assessing the competitive position of a large online trader, we would use the five forces analysis of Michael E. Porter. The assessment would compare Amazon as an online bookstore against its online and conventional competitors.
Strategic Analysis External Analysis Industry Analysis: 5 Forces Model In assessing the competitive position of a large online trader, we would use the five forces analysis of Michael E. Porter. The assessment would compare Amazon as an online bookstore against its online and conventional competitors. Potential Entrants The online bookstore industry that Amazon has pioneered in was, at first, very hard to penetrate. There were different barriers such as distributing capabilities and the variety of the selection offered that are supposed to be hurdled. Although it is relatively easy to set up an e-Shop, however e-Shops such as Amazon now have very sophisticated websites and considerable investment in their supply chain infrastructure. Amazon successfully solved these tricky parameters as being the first one to get into the whole idea of online retail. With being the first, they had the luxury to set what were the norms for the industry. Factors that may lower these barrier tactics would be a wider selection and the ability to go to an actual bookstore to exchange or return books or other products. This network of "actual" retail spaces makes it easier for the consumer to return or exchange the products they were not satisfied with. They also have brand name recognition (Amazon is currently the best recognized brand on the net). Setting up a large, general purpose, online
Consumer Bahaviour
Final Report of A Better Cable TV Outline Product Overview and Objectives................................. P. 3 Consumer Research on Product Users of Pay TV Service...... P. 3-P. 5 Depth Interview Data Collection................................... P. 5-P. 9 Evaluation of the Company's Current Market Strategy......... P. 9-P. 15 Recommendation...................................................... P. 15-P. 19 Conclusion............................................................ P. 20 Appendix............................................................... P.21- P.48 Project Overview and Objectives The objective of our research is to get primary information about the consumer characteristics and behaviors of Cable T.V. With this information, we can evaluate its market strategy effectively as marketing strategy and consumer behavior are greatly interdependent. The research will mainly focus on the consumer behavior of the stages of the consumption process. We will ask interviewee questions mainly based on the consumption process: Pre-acquisition: What do consumers expect for Pay TV? What attract consumers to choose Pay TV? Acquisition: Who makes the buying decision? What distribution channel do consumers use? Consumption: What channel(s) does Cable TV need to be improved and why? Who is/are the frequent user(s) in your family? Disposal: What are the
Design and create a website for a company of my choice. I have decided to base this project on the company "Belle Du Jour".
Description of task My task in this project is to design and create a website for a company of my choice. I have decided to base this project on the company "Belle Du Jour". This is a bridal shop which sells dresses for special occasions and bridal accessories. "Belle du jour" would like to increase their business using a different strategy. At the moment their current strategy of increasing their production is by using advertisements in newspapers and magazines to reach there potential customers. I have decided that the best way to help them improve the service they provide is to set up a website for the company so that they can attract more customers. This means that they can advertise globally at a low cost it will also help to expand their business. I think this is the best way to help "Belle Du Jour" as they only have a limited amount of money and this way they will be able to advertise over the internet where people from all over the world could see the company's advertisements. This would also help the company to expand there business from a single business to a chain shop across England. The website will be eye-catching and informative, but interesting too. I would like the website to include the following features. This will help to achieve the main goals of the public: * The site will be easy to use and easy to access. To accomplish this I will make sure
History of the BBC.
History of the BBC The British Broadcasting Company was set up by a group of executives from radio manufacturers in December 1922. John Reith became general manager of the organization. In 1927 the government decided to establish the British Broadcasting Corporation (BBC) as a broadcasting monopoly operated by a board of governors and director general. The BBC was funded by a licence fee at a rate set by parliament. The fee was paid by all owners of radio sets. The BBC therefore became the world's first public-service broadcasting organization. Unlike in the United States, advertising on radio was banned. John Reith was appointed director-general of the BBC. Reith had a mission to educate and improve the audience and under his leadership the BBC developed a reputation for serious programmes. Reith also insisted that all radio announcers wore dinner jackets while they were on the air. In the 1930s the BBC began to introduce more sport and light entertainment on the radio. The BBC began the world's first regular television service in 1936. This service was halted during the Second World War and all BBC's efforts were concentrated on radio broadcasting. In 1940 John Reith was appointed as Minister of Information Writers such as J. B. Priestley, George Orwell, T. S. Eliot, William Empson, and Charlotte Haldane were recruited by the BBC and radio was used for internal and
Many Swedish newspapers publish all or parts of their articles and advertisements on the Internet. The Internet newspapers are faced with several problems - one of them is to reach profitability.
Introduction 2 The Relevant Market 2 Description of the Present Market Situation 2 A Marketing Channels Approach 4 External Analysis 5 A Network Perspective 6 How is the Internet Newspaper Different from the Paper Version? 6 How is the Paper Version Affected by the Internet Version? 8 Is the Paper Version Threatened? 8 Other Aspects 8 General market trends 8 Convergence of Markets 8 Technological Development 9 Internationalisation 10 Strategies and Future Scenarios 10 Will the Internet Newspapers Survive? 11 . The Coexisting of Internet Papers and Printed Newspapers 12 Strategies 12 2. The Elimination of the Paper Newspaper 18 Will the Printed Newspapers Survive? 18 Strategies 19 Conclusion 20 References 22 Printed Material 22 Internet Material and Newspaper Articles 22 Introduction Many Swedish newspapers publish all or parts of their articles and advertisements on the Internet.1 The Internet newspapers are faced with several problems - one of them is to reach profitability. Today many Internet newspapers are not profitable. An example of this is the Internet Version of Dagens Industri that had a loss of 1 million S.E.K in the year 2000.2 A big challenge for the Internet versions is thus to come up with strategies that will make their business profitable. However, the main business in a newspaper industry is the paper version of the newspaper and it
"The Advertising and Selling Program of the Avon Cosmetics Inc."
CHAPTER I. DISCUSSION OF TOPIC I. INTRODUCTION A. Overview One of the most visible areas in which psychology contributes to organizational life today involves the relationship between the producers of goods and services and the consumers. No matter how high the level of production or the quality of a company's products, the company will not be successful unless the public is made aware of the product and persuaded to buy it. Thus, a company's survival depends on its ability to promote, advertise, and market its product. For a product, a service, or even a political candidate to sell, people must be made aware and persuaded that they should, indeed, must have it. Pick up a magazine, turn on the radio or television, and drive down a highway-almost everywhere you will be bombarded by advertising messages. Of course, we cannot adequately attend to so many messages, nor should we, if we want to maintain our sanity. Many ads are blocked out because they are not perceived. We simply do not hear or see them. Most people are able to react to only about a dozen of them. But whether or not we see or hear these messages, they are there, cluttering the media. Even if we remain unaware of specific ads, we are most certainly aware that the process of advertising is going on all around us. In terms of the end result sought, advertising and selling have an identical objective. Both aim
Nike sprints ahead of the competition?
Case studies Acknowledgements We are grateful to the following for permission to reproduce copyright material: 'Getting to know you' (Acreman, S. and Pegram, B.), originally published in Research Magazine, November 1999, pp. 36-41. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. CASE 1 Nike sprints ahead of the competition? Nike was founded by Bill Bowerman, the legendary University of Oregon track and field coach, and Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. The partnership began in 1962 as Blue Ribbon Sports (BRS); their first-year sales totalled $8,000. In 1972 BRS changed its name to Nike, named after the Greek winged goddess of victory. Nike employs 22,000 people worldwide, from Nike World Headquarters in Oregon. With 1,500 employees working at the Laakdal Customer Service Centre, Belgium has the most employees of any EMEA (Europe, Middle East and Africa) country. The Netherlands is a close second, with 1,200 employees working at the European HQ in Hilversum. Nike is the number one athletic footwear company in the US and the number two American brand in terms of name recognition among overseas consumers, a status shared with IBM and second only to Coca-Cola. This high degree of recognition is probably one of
