Communication in todays society

Authors Avatar

Communication

Communication is the lifeblood of today’s society.  It is vital to the well-being of our life and our projects, whatever those may be.

We life in an information age.  Most of our time is spent communicating – reading, writing, talking, listening.  It’s a vital part of almost every job.  All students use it.  All companies and organizations demand it.  All relationships demand on it.

Many people still take communications for granted, thinking, “I know how to talk and write.  I learned that in grade school,” or “It’s not really important in my job.”  Do not make that mistake.  We use it, and need it, much more than we think.

In today’s business environment, communication is crucial in the following areas:

Sales and marketing

          Promotion and advertising.

          Reception, information requests, prospect follow-up.

          Price negotiation.

          Customer presentations, sales, follow-up/feedback.

          Consumer/market research.

Service

          Support and service for all products sold.

Management

          Internal communication of vision/mission and passion.

          Team-building.

          Interdepartmental cooperation.

          Setting and negotiation of budgets and contracts.

          Employee/management relations.

External relations

          Public and government relations.

          Industry relations.

          Stockholder/investor relations.

Information systems

          Software/hardware provider contacts.

          Negotiations, purchasing, support.

          Computer installation and support for internal clients.

Research and development

          Technical and industry research, information exchange.

Plant/ production

          Scheduling.

          Set-up, maintenance.

          Quality control.

          Worker safety.

Purchasing

          Contact with product and service suppliers.

          Product specification and quotes.

          Price negotiation.

Training

          Employee education.

Personal/ human resources

          Hiring

          Staff management.

          Employee review.

          Firing/ outplacement.

No matter what the position- everyone needs good written and verbal communication skills.  Today, we must continually upgrade our information and skills to stay current.  Just like that we represent our company in the marketplace, attracting potential sales.  And we need to be able to present ourself to new employers, in this age of mergers, acquisitions, downsizing, and contract employment.

Join now!

If we run our own business, communication skills are even more important – because we have to handle many of the activities listed above by ourself.

But these are just some of our work-related communications.  We also need personal communication skills to enhance our relationships with friends, significant others, family, banks, insurance companies, etc., and to make our lives run harmoniously.  Communication is also like water.  We many take it for granted.  But it’s what gives us life, and makes everything else flow.

Effective groups and teams are pertinent to organizational successes as much organizational work is completed by groups ...

This is a preview of the whole essay