Advertising and sponsorship in sports.

Advertising and Sponsorship British Grand Prix At the beginning of this extract the main host of the show makes it very clear that this is "The Fosters British Grand Prix" which instantly indicates a powerful form of advertising where the particular company, in this case Fosters, sponsors an event. Through this they can advertise to a much larger audience because the brand name is continuously mentioned therefore reminding the viewers watching about the products or services this company provides. Throughout this extract from the grand prix large Fosters billboards line the track and pit lane leaving little space for other advertisers and sponsors. These billboards are visually fairly dull displaying only the Fosters trade name, however because there are so many it is likely to grab the audiences attention and perhaps make them feel like drinking a can of Fosters while they watch the race. The cars themselves have few advertisements and sponsors on them usually just four or five different companies who have struck up sponsorship deals with the teams. The Ferrari team for example has a sponsorship deal with Vodafone and its logo is displayed several times on the cars. The technician's suits and overalls are covered in logos and sponsors for example Vodafone, Firestone and Benson and Hedges. This is an excellent form of advertising because the camera often focuses on the pit

  • Word count: 1267
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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An examination of the English Football Association and its isolationist policy during the interwar years. Was this policy a continuation from the imperial days or a reactionary phenomenon due to the international situation of the time?

An examination of the English Football Association and its isolationist policy during the interwar years. Was this policy a continuation from the imperial days or a reactionary phenomenon due to the international situation of the time? In order to examine the external policy of the English football association (the FA) during the interwar years, we must understand the historical factors that led to this policy. In the first part of this essay I am going to provide an historical background into the interwar period. I then aim to examine the relationship of football and English society during the interwar years. I then aim to examine the relationship of sport and the empire and how sport was used in an imperial context. I am going to couple this with the importance of sport to British ideology and did this importance lead to an isolationist stance for England in particular. I am going to look at the international development of football during the interwar years. I aim to round up by looking at the English football association policy during the interwar years concentrating on the political ramifications of the English F.A's actions during this period, deciding if this was a result of earlier ideologies of sport and race or was it a reaction to the current climate. The period immediately following the First World War was one of great international upheaval, however the

  • Word count: 2602
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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Sports and society. I was involved in dancing since my childhood. My parents introduced me to this discipline when I was only 6 years old and since then I never stopped dancing.

Vladimir Koloskov KNES 353 September 25, 2011 "Sport is a set of a social practices and relations that is structured by the culture in which they exist, and any adequate account of sport must be routed in an understanding of its location within society" (Sage, 1998, p. 397). I was involved in dancing since my childhood. My parents introduced me to this discipline when I was only 6 years old and since then I never stopped dancing. At the time I was living in Ukraine. In my country, to be a part of a ballroom dancing was a privilege and still is but it's not as popular as it used to be. New traditions, politics, and society are changing the culture. The new generation of kids is not as interested in sports and different kinds of activities as my generation. Some parents do not have money to let their children to be involved in sports, and some simply do not want them to participate in it, because there is no real monetary future in this career path for them afterwards. As for me, my parents were able to pay for private dance classes so I could follow my dream of becoming a professional ballroom dancer. This dream was a reality until we came to United States of America. When I came to the USA, at first it was a total culture shock. Everything that I knew in life was totally changed; the mentality, the environment, the people, even a way of communicating. After a

  • Word count: 1038
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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Grassroots development There are many schemes run by the National Governing Body for football in Great Britain. 90 clubs in England were granted official

Local and National Provision Brief History Football is the national sport for Britain. It is played at all levels from amateur to semi pro to professional. In the past it has been a mainly male dominated sport with very few women's teams and less importance being put on female football in schools. Grassroots development There are many schemes run by the National Governing Body for football in Great Britain. 90 clubs in England were granted official FA Community Club awards, a certificate that will help English amateur football for years to come. These certificates of excellence show those nominated football clubs are run safely and well. The FA's partners, McDonalds, are currently helping to recruit an extra 8,000 coaches to ensure that clubs across all of Great Britain are organised properly at all levels. The County Youth Cup, originally known as the County Minor Championship, was launched in 1944-45 by FA to provide football for the best young players who have not signed up with professional clubs. Nowadays, any player under written contract, including Trainee/Scholarship players, or those registered at Academies or Centres of Excellence are not eligible to compete in the competition. Players under the age of 18, at school or playing in leagues affiliated to County Football Associations, are eligible. There are also many local teams which have youth teams ranging

  • Word count: 2283
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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Christians Should Not Take Part In Sport Or Shopping On A Sunday(Do You Agree Or Disagree)

Christians Should Not Take Part In Sport Or Shopping On A Sunday (Do You Agree Or Disagree) The important thing about this statement is that it can be argued two ways. Many people would see sport or shopping as a chore therefore related to work. Others would argue that it is a leisure activity and it is not work. With this in mind the church instated a law saying that all Catholics must attend mass on a Sunday. The Catholic Church itself has no laws or restrictions about shopping or playing sport on a Sunday. By tradition Sunday was the holy day separated and set aside by the fact the mass going was essential to the day's activities. In The Old testament there is a saying in the book of Ecclesiastes saying there is a set and provide time for everything which basically means people should balance out there time between things. In today's society were everything is on the move and rushed priorities should be examined and people should use the gift of time wisely. God himself as many believed set down the day of worship. Sunday has three main important events, which coincide with this day. One: Jesus rose from the dead on this day. Two: Sunday was the first Day of the week and the first day of creation. Three: Jesus sent down the Holy Spirit On The Pentecost. Sunday is also a day of celebration when Catholics come together to give praise to God and to thank God for what

  • Word count: 609
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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Football as its known today was first organized in England in the 1800's and played on school fields across the country

Football as its known today was first organized in England in the 1800's and played on school fields across the country. Football has come from its humble origins 200 years ago to be one of the most popular sports on earth played in virtually every county in the world. This month 1.5 billion people are expected to watch the world cup final in the German capital of Berlin making it the most watched sporting event of all time. For many people football is more than just a sport, it has brought communities together and started its own cultures and sub cultures. Bill Shankly once said 'Some people believe football is a matter of life and death. I'm very disappointed with that attitude. I can assure you it is much, much more important than that.' In the early 1900's football began to gain a lot of publicity and soon thousands of working class fans across the country began following there local clubs. The world famous FA cup became the goal for many clubs across the land and was followed religiously by supporters. Thousands of fans watched the games in particular the FA cup final which is still a special event even today. In 1923 200 000 spectators descended into the capital and crammed themselves into the newly built Wembley stadium to watch Bolton Wanderers beat West Ham United 2-0. The record breaking crowd is a fantastic example of the passion and excitement for the game in the

  • Word count: 1412
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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sports coaching logbook

Sports Coaching Logbook Assignment 1 Roles and Responsibilities. P1 + M1 Identify the 6 Roles of a coach Innovator Friend Manager Trainer Role Model Educator Describe 4 of the above Roles and relate them each to different 3 sports. P1 Roles Sport 1 Sport 2 Sport 3 Manager In football your game plan backfires when your team goes down a goal, you make a bold decision and change things around to succeed, as Rafa Benitez did in the 3-3 thriller against AC Milan in 2005. In basketball you have an important game tomorrow and your players are looking tired, you put the teams best interests first and end training early so the players can rest up and be fresh. In Tennis you notice your player is losing a lot of points by rushing to the net too quickly so you talk with him and tell him to work on his net play. Friend In Rugby the team are demoralised and are not socialising well together so you organise a paint balling trip to remedy the situation. Your team have a good time, socialise and feel closer as a group. In football you notice a player is playing bad and doesn't look happy in training, you take him aside at the end of the session and talk to him about what's going on with him outside the game. In athletics your runner has a final coming up and he/she is nervous about it and worried about preparation, you share with him some experiences of important

  • Word count: 2967
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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How has sport has developed from it's pre-industrial form to its post industrial film.

Introduction In this assignment I will be talking about how sport has developed from pre industrial revolution to my post industrial revolution. And also going to talk about the development of governing bodies and briefly the development of one sport. Time line of sport Medieval period (1200 - 1485) * People had little time or energy for recreational activities * Leisure time activities were originally confined to feast days * Games were local in nature, each village having its own particular activities for feast days * From time to time the government banned traditional activities in favour of archery training Tudor and Stuart period (1485 - 1714) * Traditional folk games and activities flourished in Tudor times * Puritanism greatly reduced the opportunities to play and types of activity allowed * After the restoration in 1660, traditional activities were revived * Sport moved away from its former links with merrymaking and lawlessness Hanoverian period (1714 - 1790) * The government largely ignored play and sport * People of all classes enjoyed their leisure to the full * Increasing industrialisation demanded regular working patterns * There was some pressure for Sunday to be a day of rest * Large gatherings for sport often meant social disorder * Regular, organised, rule-governed sport on a national scale emerged * Changing times (1790

  • Word count: 2652
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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National Study. To examine the support and provision for football in England, I will be researching how the sporting structure in the country helps performers from first-level elite stage through to area, county, regional and national selection.

Physical Education - National Study To examine the support and provision for football in England, I will be researching how the sporting structure in the country helps performers from first-level elite stage through to area, county, regional and national selection. The diagram below shows the pathway a typical performer would take to reach the top level of elite representation. There is evidence to suggest that the schools in England. have realised their importance in introducing football to children, however, not only is football offered through the PE curriculum, but schools also offer pathways into a wide range of additional opportunities for example, after-school clubs & into competition. There are soccer schools all around the country which help develop the talents of specific players, one such school is the Orpington FC Soccer School whose aim is to provide football for players of all abilities. It takes place every Saturday morning, with the school being divided into two sections: Minis (Boys & Girls) 3-5 years old and Academy (Boys & Girls) - Year 1,2 and 3. It only costs £2 per session. Well-renowned football clubs all around the country also hold soccer schools sessions to enhance the ability of performers of all ages. Arsenal Soccer Schools, held by Arsenal Football Club try to get children to "play the Arsenal way". By guiding players through extensive training

  • Word count: 1213
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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Research into Sports Participation. This graph represents the total hours per week spent on other activities linked to their sport, the most common is 1 hour spent on other activities,

Research Methods; Data Analysis Task 1 This graph represents the total hours per week spent on other activities linked to their sport, the most common is 1 hour spent on other activities, but surprisingly 33 people do not spend any other time on other activities. (mode=1) Task 2 Girls This graph represents the total hours per week spent in competition or matches. 1 hour per week was top with 20 girls. 9 girls participated for 2 hours and 5 girls for zero hours. (mean = 6.33), (std. dev= 7.420) Boys This histogram represents the total hours spent per week in competition. The highest amount per week was also 1 hour with 17 boys. (mean = 6.5), (std. dev= 7.867) Task 3 Gender Clothing Equipment Travelling Coaching Other Male 4 0 8 7 8 Female 0 2 22 2 2 This table shows that there is a vast difference in answers between the two genders. For example, female's most common largest expense was travelling with 22 answers whereas males answered equipment more often with 10. Also males less common answer was clothing with 4 whereas females chose coaching, equipment and other the least all with 2 answers. Task 4 The bar chart is a comparison between male and female responses to how they rated the amount of coaching they received per week. The majority of the boys and girls said it was too much, however more boys than girls said it was too little. Task 5

  • Word count: 889
  • Level: AS and A Level
  • Subject: Physical Education (Sport & Coaching)
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