Report consisting of local, regional and national teams in football and rugby league.

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Daniel Blake

IVA Task 5

My report will consist of local, regional and national teams in football and rugby league.        

Local football

My local, regional and national football team is Tranmere Rovers FC; they currently have 26 members of their first team, which is managed by Ronnie Moore. They play in the Coca-Cola Football League One, which is basically the 2nd division excluding the premiership.

In 1999, the sports market was valued at around £4.17 billion, an increase of 4.9 per cent on the 1998 value. This means that football on its own makes nearly a quarter of the sports market now. The most successful avenue has been in the form of replica clothing and football shirts. This particular commercialisation of sports increases revenue for teams and is one of the major sources of income. A perfect example of this would be when Real Madrid bought David Beckham from Manchester United for £20 million plus. This was a very high transfer price but Real Madrid were very clever because they knew that they would earn millions of pounds from replica kits bought because they had Beckham playing for them. Most premiership clubs now have superstores attached to their grounds where supporters can buy merchandise.

Clubs can also expand their retail business to other countries, the top teams in the world have stores in Asia where football is very popular, even more so when they have Asian players in their team. Ji Sung Park who plays for Manchester United would have made them millions of pound in revenue from fans in Asia buying replica kits.

Football over the past decade has become more and more about money. Teams who earn promotion to the Premiership can expect to earn up to £30 million through TV revenue and sponsors. The top teams who compete in continental competitions such as the Champions league can expect to earn as much as £20 million more. The lower leagues do not have the luxury of this amount of money but they do receive TV revenue, but this is split between the leagues and is much lower than the £30 million expected from premiership teams.

Because Tranmere Rovers are a professional side, they can sell their replica shirts in the retail sector. These are priced at £39.99 for the home kit and £39.99 for the away kit and provide a considerable amount of revenue.

Ticket sales are also another form of income that football clubs rely on, many of the top teams can earn as much as £1 million per game dependent on the size of their ground.

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Main Stand

Adults £18

Young Persons (17-22) £13
Seniors (60+) £10
Juniors £5

Paddock / Johnny King Stand

Adults £16

Young Persons (17-22) £11
Seniors £8
Juniors £5

Kop Stand

Adults £15
Young Persons (17-22) £8
Seniors £8

Juniors £5

In 2006 Tranmere average attendance was 7,211 in league one. Their estimated gate receipts for a home game would therefore be £129,798. In league 1 they play 23 home games so an estimated £2,985,354 a season is made from gate receipts. For the Financial year ending 30 June 2006 the club operated at a pre-tax profit of £397,662.

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