constraint in marketing campaign

Task H

There are number of constraints that could affect my campaign. These include the following:

Finance

I believe that throughout my project the biggest problem I was likely to face was my funding and distributing my funds across all aspects of my campaign. Despite the fact that Coca-Cola is a multi-million pound company they will limit my budget, because the organisation must take into many considerations to ensure that they invest a balanced amount of finance in to the advertising campaign. If I spend too much money then the business will lose money and this is opposite of what their aims are to achieving their objectives

People

The way I manage my people is going to be very important to the success of the project, this is based around how I delegate my tasks down to people. Also I will have to manage all my superstars whilst shooting my adverts. I will have to keep all the superstars and workers happy and content in their working environment. I have to keep my workforce happy aswell as productive because if the workforce is unhappy then my chance of producing a successful project will decrease.

Society

Coca-Cola Great Britain (CCGB) cares about the communities where we live and work and we encourage our employees to get involved in our Citizenship programmes and play an active role in supporting their own local community. Below are details of initiatives that we support.

Youth Education & Mentoring Programmes

Employees at our Coca-Cola head office in the London Borough of Hammersmith and Fulham, volunteer their time to act as business mentors to young people and Head Teachers from the local schools in the borough. .

Active Citizen Fund

In order to encourage our employees to play an ...

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Society

Youth Education & Mentoring Programmes

Active Citizen Fund

In order to encourage our employees to play an active role in their local communities CCGB has created the Active Citizen Fund.

The aim is to support employees in their local communities by providing an annual product donation, worth approximately £50, to an event (per annum) of their choice - from school sports days to local church fund-raisers.

Our office is based in the London Borough of Hammersmith and Fulham and we are particularly committed to supporting local projects. We have supported the following local initiatives:

Gifts in Kind

Each year, CCGB helps diverse local community groups through the donation of drinks chosen from our wide range of brands as well as Coca-Cola branded merchandise.

Youth Sport

CCGB has supported local council events for over 5 years e.g. Ravenscourt 3 on 3 basketball competition.
Since 2000 CCGB has supported a Hammersmith and Fulham team at the annual London Heathrow Youth Games. This is the largest Youth Games in Europe for people under 18 and attending school or college.
CCGB volunteers are working in partnership with the local Council and special needs schools to operate the Hammersmith & Fulham Special Olympics Local Committee. .

Above is an article from coca cola website, It shows what a business like mine should do to avoid this becoming a problem. My campaign has a sporty and energetic theme to it so it should prove to be a problem for me also to ensure that this does not affect me I must ensure that I do not advertise a product which portrays a negative image on the society in terms of health.

Legislation

Legislation would be a legal constraint in terms that could damage my campaign. There are a number of legislations which I need to abide by in order to make a legitimate advertisement. One of the main laws, which will have a large effect on my campaign, is the ASA (Advertising Standards Authority). This basically states that I should not deliver an advert that offends anyone on the grounds of race, sex, religion etc. If I do not comply with these basics it can affect my campaign and could end the business in court. This should not be a problem for me as I intend to follow all basic guidelines.

Pressure groups

Pressure can have a major influence in terms of putting my project into jeopardy. Pressure groups can create problems for me in many ways. Below is an example of a pressure groups that has affected coca cola in the past. The pressure group is called killer coke below I have extracted some information from its website

Killer Coke's Casualties

Listed below are union leaders at Coca-Cola's Colombian bottling plants who have been murdered. Hundreds of other Coke workers have been tortured, kidnapped and/or illegally detained by violent paramilitaries, often working closely with plant managements.

COKE CAN'T HIDE ITS CRIMES IN COLOMBIA

Isidro Segundo Gil, an employee at a Coca-Cola bottling plant in Colombia, was killed at his workplace by paramilitary thugs. His children, now living in hiding with relatives, understand all too well why their homeland is known as "a country where union work is like carrying a tombstone on your back."

HUMAN RIGHTS SCANDAL LEAVES '$IX-PACK' SPEECHLESS

A few corporate power brokers at Coca-Cola and Atlanta-based SunTrust Banks today stand accused as accessories to a violent crime wave. While they sit on their assets, workers at Coke bottling plants in Colombia risk their lives every day simply by going to work.

Projects like this can damage a business and its reputation, also if the group can put enough pressure on a company it can possibly force them to boycott their campaign. I have to ensure that I carry out my campaign in a way where I have carefully considered and overcome any potential pitfalls.

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