"Management strategy towards collective bargaining is now characterised by decentralisation and flexibility" Discuss.

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“Management strategy towards collective bargaining is now characterised by decentralisation and flexibility.” Discuss.

The 1980’s brought with it a major shift in traditional industrial relations. In the 1970’s there was a trend in management towards greater acceptance of pluralism and collectivism in response to the power of trade unions and government corporatist strategies. Industry wide agreements on pay were the main feature of collective bargaining. The aim of collective bargaining was to create a political institution to provide a means of bringing together at least temporary reconciliation of the divergent interests of employers and employees. In this way a socially stable working environment could be achieved through this wide spread consensus, facilitating the employer’s aim of eliciting labour productivity and the macroeconomic objectives of the country (if the government involved).

 However the changing political and economic environment of the late 70’s and early 80’s brought with it a more unitarist and individualistic approach. Features of this was an emphasis on human resource management, decentralisation of pay determination and the de-recognition of trade unions in order to create greater flexibility. The neo-liberalist stance of the Conservative government meant that it was anti-trade union and in subsequent years eroded the power of trade unions. The rigours of world competition placed further pressures on firms to improve the quality of their products and to elicit greater labour productivity from their workers. As Purcell argued, the ‘ decentralisation of collective bargaining and the focus on the local unit’ is associated with the evolution of ‘organisation- based employment systems’.

Let us first focus on the reasons for trade union representation decline and the concomitant decline in the coverage of collective bargaining, particularly in the private sector.  Firstly following the recession in 1980, some firms adopted macho-management policies, in response to the threat of plant closure and thus cost-cutting measures were needed. Union power was an obstacle in the way of this and companies such as the British Leyland Company confronted and defeated union power. This was not a common response however. Several factors reduced union presence. The conservative government gradually eroded trade union rights and discarded statutory legal recognition of trade unions allowing employers to choose if they recognised them or not. The de-industrialisation of British manufacture, which was heavily unionised, also exacerbated the decline. Most importantly however was the changing population of workplaces. There was a substantially lower likelihood of newer establishments recognizing unions. Smaller firms and the service industry (which was expanding faster than manufacturing) had typically lower recognition. The growth in part-time unemployment was also a major reason for a lack of success in trade unions gaining membership and hence the likelihood of recognition. The entry of foreign firms into the British economy also led to the so-called ‘Japanese model’ in which management recognised only a single union and also management had complete control.  There was further withdrawal from multi-employer agreements to develop non-union pay arrangements. There is therefore a distinct association between decentralised, plant-level pay bargaining arrangements and the move away from union recognition

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The opening up of international markets presented greater pressures for quality enhancement and cost reduction, forcing firms to elicit greater labour productivity from workers. The competitive environment has thus contributed significantly to the increased trend to improve worker commitment. Employment participation schemes and performance related pay is symptomatic of these pressures and in turn have led to the marginalization and bypassing of unions in the management of employees. Firms have tried to internalise employee management and foster internal labour markets to create systemic loyalty and performance through career trajectories and time related perks. Decentralisation it is argued enables management to ...

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