To What extent was 'New Labour' a continuation of Thatcherism?

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Michael Steele

To What extent was ‘New Labour’ a continuation of Thatcherism

In 1997 the Labour Party fought the General Election with a fresh approach. Their latest leader, Tony Blair, came with a reformed party, known as ‘New Labour’. Tony Blair was a pioneer of New Labour; “Policies and direction, appeal and cohesion, would simply disintegrate if Tony wasn't there” and from the start he was geared up to be the lead figure of the Labour Party. This gave the party a personality and naturally the media focused on that personality, likening him to a presidential character; “observers have been compelled to employ a term that is especially alien to the British system of government”. There have been numerous connections made between Thatcherism and ‘New Labour’ (which is basically Blairism) and Blair’s style has certainly brought a fresh approach to politics for the Labour party.

From the start he aimed to use different methods in order to appeal to the public. He looked “to create a new approach, setting the national mood and policy agenda via the media, rather than through the conventional channels of Westminster politics”.  There is no doubt that Blair’s style of running the Labour government was similar to that of Margaret Thatcher’s in certain ways such as preferring to run business in a more centralised manner coupled with making decisions by means of things such as bilateral meetings instead of traditional Cabinet Government methods.

This ‘continuation’ some argue, brought fundamental changes to the exercises of executive power because ‘New Labour’ was built on a model (Thatcherism) that worked . This could imply a change in the way in which the executive operates simply because of how the political culture had developed, “the product not of conspiracy, but of events”, which are beyond the control of the executive. However some could argue that these changes were as a result of New Labour’s tactics, making other parties do the same because of the obvious electoral success that derived from this approach. Margaret Thatcher had served as Prime Minister for many years by using this more presidential style. Either way there is controversy surrounding the tactics of Blair purely because his style is different from the traditional method of a Cabinet Government.

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Blair has been described as presidential, likening him to Thatcher, for a number of reasons.  Firstly there has been a significant increase in the impact of “the influence of personalities” with regards to the outcome of General Elections. This factor can be seen as a result of campaigning by New Labour; in the run up to the 1997 General Election part of the Labour campaign focussed around presenting Blair as a likeable, ‘just like us’ character. This approach has certainly been effective and was confirmed by various opinion polls at the time, showing voting patterns being primarily based around public ...

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