Why have pressure groups become more important in recent years?
In recent years, there have been great advances in the media with the advent of television and the internet. Pressure groups have been able to harness these new means of communication to their advantages waiting to spread their message to ordinary people. All pressure groups now have their own websites on the internet where people can learn more about their programmes and how to support the pressure groups. This can vary from a single click to a donation or taking part in a rally sorting a cause. E.g. green peace gas a full in-house studio where it produces television studio where it produces video and television documentaries highlighting it aims and ways to help. Many pressure groups such NSPCC also have TV advertisements with emotive pictures to urge people to donate and make people aware of their causes.In this way a greater proportion of the electorate are directly or indirectly mre active in pressure groups ,thus increasing their influence and profile.