why have pressure groups become more important in recent years

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Why have pressure groups become more important in recent years?

In recent years, there have been great advances in the media with the advent of television and the internet. Pressure groups have been able to harness these new means of communication to their advantages waiting to spread their message to ordinary people. All pressure groups now have their own websites on the internet where people can learn more about their programmes and how to support the pressure groups. This can vary from a single click to a donation or taking part in a rally sorting a cause. E.g. green peace gas a full in-house studio where it produces television studio where it produces video and television documentaries highlighting it aims and ways to help. Many pressure groups such NSPCC also have TV advertisements with emotive pictures to urge people to donate and make people aware of their causes.In this way a greater proportion of the electorate are directly or indirectly mre active in pressure groups ,thus increasing their influence and profile.

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In the modern age, politics has become increasingly a single issue consensus. All parties now believe in similar issues  like the environment , NHS and market economy. Hence pressure groups can lobby about such issues and attract a wide range of people. This means that people can express the stragnht of oppsitions to a particular issue. They can also allow people to show opposition for a particular issue while still pledging allegiance to the party that support the issue.More young people are intereted in single issue politics, and use pressure groups as an effective way of influencing people.

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