Causes and Reduction of Prejudice

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Unit Title: Psychology                                                                          Kayleigh Giles-Johnson

Causes and Reduction of Prejudice

In this essay we will be looking at the causes of prejudice from two approaches, firstly looking at the individual authoritarian personality theory before looking at the more group approach of the social identity theory. We will then look at how prejudice can be reduced in the future by looking at Jane Elliot’s blue eyes/brown eyes experiment and how this can be applied to certain situations.

The concept of the authoritarian personality was first proposed by Theodore Adorno (1950). It is the idea that the prejudice attitude of an individual is in fact a result of their personality traits and characteristics (Gross, 2010, p.384). Believed to be the result of a strict upbringing, authoritarian types tend to be conventional, conformist and very concerned with status, with a hostile attitude to those they consider different (Sammons, Psychlotron.org). Adorno and his colleagues developed a system of measuring authoritarian traits in people’s personalities - the Potentiality for Fascism (F) Scale. Through statements that people can agree or disagree with - such as ‘homosexuals are hardly better than criminals and ought to be severely punished’ – they could determine whether or not a person holds the authoritarian personality. However, it could be argued that the results of the F-Scale are merely an outcome of acquiescence bias, as the statements were worded in a way that always implies anti-Semitism, ethnocentrism and potential fascism when agreed with (Gross, 2010, p.388). The theory itself could be a way to explain prejudice in some people, but not all children who have experienced a strict upbringing possess the same personality traits and it does not sufficiently explain why prejudice exists within large groups of society.

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On the other hand, Henri Tajfel’s theory of social identity is a means of explaining why prejudice occurs between large social or cultural groups. We feel a need to fit in with people we relate with, with groups being an important source of pride and self-esteem, which results in us looking at outsiders in a negative way. The theory states that a sense of self is gained from belonging to an ‘in-group’, sharing anything in common from race to football team, and who will often discriminate against ‘out-groups’ to improve their own self-image (McLeod, http://www.simplypsychology.org). Although this could be used ...

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