Minority group influence
One of the biggest problems is that the majority group are weary of change so building up credibility within the group will be good as it will mean that the minority will then have the right to hold different ideas in the group after a period of time. This is often referred to as idiosyncrasy credit and is firstly done by conforming to the group norm in order to fit in. Not only will this enable ideas to put across more willingly but will build up confidence levels so the majority of the group will that the minority is right in what the say.