Outline and evaluate the multi-store memory model

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Outline And Evaluate The Multi-Store Model

The multi-store model of memory is an explanation of how the memory processes information. There are two memory stores within this model; they are short-term memory and long-term memory. Short-term memory has a capacity of 7+/-2 items, the duration of any information can last between 0-96 seconds and the encoding is either visual or acoustically, this idea relates back to cognitive processes; maintenance rehearsal, as this use of encoding is shallow processing, for example repetition, using acoustics and use of visuals to be able to recognise and identify a position of a photo.

On the other hand long-term memory uses elaborative rehearsal, meaning a deeper process to be able to retrieve/recall memories and information, which is then recalled within our short-term memory. The capacity has the ability to be unlimitless as well as the duration. But it is our encoding, that allows us to have a deeper process, this is semantics (semantically encoding). Although research has suggested that LTM encoding can occur either visually or acoustically.

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 A strength of the multi-store model is that is produces predictions that can be tested scientifically, it has high validity.  For example, one prediction is that the multi-store model shows that the brain has two separate stores associating with short-term and long-term memory.

This claim has been supported by research such as Glanzer and Cunitz (1966), who investigated how well we are able to transfer information from each section of the multi-store. The method was to announce twenty random words verbally, in a controlled environment, the participants then had to recall as many of the words spoken as possible. ...

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