• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Outline and evaluate the Multi-Store Model

Extracts from this document...


´╗┐Outline and evaluate the Multi-Store Model of memory Atkinson and Schiffer (1969) proposed the model explaining memory in terms of 3 main stores: sensory memory, short term memory and long term memory. It states that everything from the environment will enter as incoming information via the 5 senses into the sensory memory store, which has a duration of 1-2 seconds, where most of the information is filtered. Information which is not needed is forgotten and information which you pay attention to, is then stored in the short term memory, single storage unit, which has a capacity of 7 +/- 2 (Miller 1956) and duration of 18 seconds (Peterson & Peterson 1959). In order to remember the information, you have to rehearse it (1-1000 times). ...read more.


Eysenck and Keane in 2000, criticised the multi store model as being ?oversimplified? as long term memory and short term memory are represented as just a single storage unit showing it has a limited store. This is not the case as Shallice and Warrington (1974) studied KF a motorcyclist from an accident, his long term memory was fine but short term memory was poor. His short term memory was only limited to verbal matter and not meaningful sounds, this shows that short term memory is not simply one storage unit, but divided into sections. Glanzer & Cunitz Serial Position Curve (1966) supports the model as participants were given a list of words to remember and found that words were remembered at the start of the list (primacy effect) and at the end of the list (recency effect) ...read more.


As the first few words are shown, the participants immediately rehearse the words which also highlights the fact that rehearsal is needed for information to stay longer in short term memory. The model does not explain flashbulb memory, which are memories where an individual can vividly recall what they were doing when a major event occurred (e.g what they were doing when they found out about 9/11 attacks) Brown and Kulik (1977) asked people a series of questions about 10 major events and participants remembered where they were, what they were doing and the emotional impact it had, This shows that it is not rehearsal that is important but what we do with the information as these memories are ?special? to each individual. Despite its criticisms the model sets out a very easy and understandable way in which memory is processed and has formulated much research, particularly Shallice and Warrington. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Cognitive Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Cognitive Psychology essays

  1. Marked by a teacher

    Describe and evaluate the Multi-store Model of memory.

    3 star(s)

    One component is the phonological store, which allows acoustically coded items to be stored for brief periods, and the other is the articulatory control system, which allows subvocal repetition of the items stored in the phonological store. The visuo-spatial scratch pad stores visual and spatial information and can be thought of as an inner eye.


    Here an added improvement could be that before the actual study was carried out different distractions be tested to find which was the most effective. For example as mentioned in the Brown & Peterson experiment participants could be asked to count backwards in 3's or 7's.

  1. The effect of primacy and recency on recall

    is at this time when the advert will have greatest impact on the viewers' memory. Formulation of Aims: To investigate the effect serial position has upon recall of magazine advertisements. To discover if primacy and recency both play a part in recall of adverts i.e.

  2. Memory's Impact

    They found that in both long term and short term memory emotional words were recalled less well. Bradley and Baddeley (1990) found that immediately after an interference task, recall was less significant for emotional words than neutral words which show contradiction to the findings as they show opposite.

  1. Outline and Evaluate the Multi Store Model of Memory and One Alternative Model

    flow of information through the memory system must be more interactive than suggested by the Multi Store Model. In order to pass a visual stimulus, such as the pattern of the letter 'M', into STM from the sensory memory, first information about the letter shapes and the sound of each

  2. Primacy and Recency effect

    Peterson and Peterson study (1959) investigated a group of participant where no rehearsal was done after the viewing of the words; Peterson found that the STM has a limited duration which supports the multi store model where the Long term memory store and the short term memory store are 2 distinctly diverse types of memory.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work