Another theory to explain prejudice is Realistic Conflict Theory, Realistic Conflict theory was developed by Sherif (1966), and the theory argues that intergroup conflict arises as a result of conflict of interests between groups, for example when two groups want to achieve that same goal but cannot have it this causes hostility between the groups. One study done by Sherif was the Robber’s Cave Study (1961). Realistic Conflict theory arises when there are limited resources this then leads to conflict, prejudice and discrimination between groups who seek that common resource. Once hostility has been aroused, it is very difficult to return to normal relations and an ongoing feud can arise. In Sherif’s study he wanted to see what ways there are to reduce prejudice once it has already started, a superoridinate goal was one way Sherif used to see if he could reduce prejudice.
One way of reducing prejudice is Intergroup contact this is when we accept the negative stereotypes held by different groups towards one another are incorrect , then the two groups will see common sense and get on better, this will happen when the two groups are in contact with one another more. Deutch and Collins (1951) done a survey on American’s that lived in housing projects, they found out that people who lived in mixed racial housing projects had a more positive attitude towards black people. Wilson and Akert (1994) acknowledged that there were six conditions that were needed to be met before contact will reduce prejudice, these are that groups must depend on each other, groups must share common goals and have equal status, groups must be able to interact informally and on s one to one basis, they must have multiple contacts with different members of the other group and social norms of tolerance of different between groups.
Intergroup contact can be a good example for reducing prejudice for example regular contact in real-life situations often do seem to get on better, demonstrated in mixed raced communities, this can reduce prejudice e.g. Maoz (2002). However it cannot be fully support reduce in prejudice because several conditions need to be met before contact becomes effective, it is also quite difficult to achieve.
Another way of reducing prejudice is the common in-group identity model this model comes from Gaertner et al. (1989), he was more concerned about reducing racism rather than all different prejudices all together. Gaertner believes that we should stop classifying each other as part on an in-group or an out-group. Gaertner also believes that by weakening the ‘us and them’ boundaries will make us think more positively about other groups and we should also increase the contact between groups this should make prejudice reduce naturally. In 1990 Gaertner demonstrated that cooperative interaction leads people to redraw in-group and out-group boundaries. Most of Gaertner’s experiments were laboratory experiments however they lack ecological validity; however there are real-life situations where people are forced to reclassify themselves to cooperate.
The common in-group identity model by Gaertner devised a strategy based on intergroup cooperation to increase cooperation, some studies have shown that this works in reducing prejudice, there are also real-life situations where people do reclassify themselves into common in-groups through cooperation, this seems to be affective in different circumstances. However there are so disadvantages to Gaertner’s approach because it relies on the members of different groups being willing to cooperate, this cannot sometimes be practical. Also in some cases other group dynamics interfere with effective cooperation.
