Psychology Notes
Multi store model of memory
- Developed by Shiffrin and Atkinson (1968)
- Attention: information that interests us which we then remember.
- Encoding: a process of changing information to be remembered into a form which is suitable for memory to deal with.
- Retrieval: when a memory is remembered and bought back to the STM from the LTM.
- Capacity: the amount of information that can be held.
- Rehearsal: to repeat the information over and over until it is transferred to the LTM.
- Study: Conrad (1964). Used strings of letter, the sound of the letters muddled were B and V with the letter P. The sound of the letters matter in encoding in the STM.
- Chunking: it increases the capacity of the STM. It is when you group a couple of letters together so that it becomes easier to remember.
- Study: Jacobs (1890). 7 plus or minus 2 digits are remembered. Investigated the serial digit span. Used letters and numbers but not 7 and W as they have 2 syllables. Used a metronome which he presented every half a second. Found that the average digit span was just over 9 whereas the average span for letter was just over 7. Also found that the older we get, we remember digits and letters better. So capacity of STM is limited.