Success & Failure of Dieting

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Explanations for success or failure of dieting

Why do so many females want to lose weight?
It’s estimated at any 1 time 40% of the female population is trying to lose weight, usually by dieting.
If you are obese, losing weight has many health benefits. But many females diet when they have faulty perceptions of their actual body or are simply dissatisfied with their bodies. Ogden (’07) suggests some factors: Media Influence, Family, Ethnicity, Social Class,
Peer groups & social learning. 

Why doesn’t dieting work?
Some women can lose and maintain weight using diet only. However, most can’t and bizarrely they end up eating more. Boundary model; Normal circumstances- Body weight set point controlled through homeostatic mechanisms, can’t fluctuate too much (PHYSIOLOGICAL BOUNDARY). But in restrained eaters person also has a COGNITIVE lower than PHYSIOLOGICAL. Tested using Preload/taste test. Non-dieters eat until they’re full; physiological. Dieters eat until cognitive reached; if high calorie preload disinhibits eating behaviour so eat until satiety. Ogden ‘what the hell’

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Herman and Mack: 3 conditions: 1st group no preload, 2nd group 1 milkshake, 3rd group 2 milkshakes
- 2 & 3 asked to rate quality of the milkshakes then all given 3 flvours of ice cream given 10 mins to rate taste, told eat as much as they want. All pps given questionnaire to assess degree of dieting.
All groups put into subgroups according to dieters and non-dieters. Found non-dieters at less in the 2 milkshakes conditions; understandable as would be fuller. BUT surprisingly dieters ate significantly more in the 1 and 2 milkshakes condition than 0. Also the more they were trying to diet, ...

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