Explanations for success or failure of dieting
Why do so many females want to lose weight?
It’s estimated at any 1 time 40% of the female population is trying to lose weight, usually by dieting.
If you are obese, losing weight has many health benefits. But many females diet when they have faulty perceptions of their actual body or are simply dissatisfied with their bodies. Ogden (’07) suggests some factors: Media Influence, Family, Ethnicity, Social Class, Peer groups & social learning.
Why doesn’t dieting work?
Some women can lose and maintain weight using diet only. However, most can’t and bizarrely they end up eating more. Boundary model; Normal circumstances- Body weight set point controlled through homeostatic mechanisms, can’t fluctuate too much (PHYSIOLOGICAL BOUNDARY). But in restrained eaters person also has a COGNITIVE lower than PHYSIOLOGICAL. Tested using Preload/taste test. Non-dieters eat until they’re full; physiological. Dieters eat until cognitive reached; if high calorie preload disinhibits eating behaviour so eat until satiety. Ogden ‘what the hell’