American values identified by sociologist Robin Williams

There was a predominant theme throughout the advertisements that caught my attention, mostly with the food advertisements, was the core value of Efficiency and Practicality along with Progress and Material Comfort, this selling technique does appeal to a time constricted society, multitasking, fast food, quick fixes and materialism.  The advertisements that had me smiling and thinking of another core value, Activity and Work was an advertisement showing a family on the swings at an amusement park, showing that hard work can be rewarded.  

There was another advertisement that had me perplexed and wondering why the advertisers chose the subjects to reference their message, there was I assume an African American Mother and Son, the mother has her arms around her son, as if they were alone and needing help.  This is again a value and a contradiction being depicted in this advertisement for getting a college degree online, the individualism of this woman trying to succeed but the conflict of her being a single mother and trying to achieve her goals is an upward battle.

Our industrialized society is well depicted throughout the advertisements, the pattern of medical advertisements sending of message of maintaining good health and longevity abounded.

This exercise has enlightened my perusing magazines in a new light looking into the deeper meaning behind the advertisement on the page.