Figure 2: Ballet (elite)
Cultural Diversity – is a concept relating to culturally embedded differences within society, it’s the fact that different cultures exist alongside each other E.g. lesbians, chavs etc. Thereby it is any group that has something in common.
Subculture – is culture enjoyed by a small group within society. In this sense it is a minority part of majority culture. They have distinct norms and values which make them sub-section of society. Examples of subcultures in the UK include youth groups such as emos and skaters, or religious groups such as the Scientologists (New Age Traveller Groups).
Figure 3: Scientology symbol Figure 4: Youth subculture (female with emo characteristics features)
Popular Culture – is suggested that it borrows the idea from high culture and popularizes it, making it available for the masses. Thereby it is depicted to be a product of the media dominated world; that it is a positive force because it brings people of different backgrounds together in a common culture.
Figure 5: IPods
Figure 6: The Simpsons
Multiculturalism – it is depicted to be very similar to cultural diversity, other definitions align multiculturalism with different ethnic groups living alongside each other.
Global Culture - Globalisation is the process by which events in one part of the world come to influence what happens elsewhere in the world. They has become interconnected; socially, politically and economically. A global culture is a key feature of globalisation, they emerged due to patterns of migration, trends in international travel and the spread of the media, exposing people to the same images of the same dominant world companies.
Figure 7: McDonalds Pin From Asia
Figure 8: McDonalds In Egypt
