Media and Stereotypes in Society

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Media and Stereotypes in Society In the media the most common female stereotypes, are the housewife and the blonde bimbo. The Housewife. Chained to the kitchen sink, always cleaning and cooking. An old stereotype. In the advertisement for Shake `n Vac a woman is doing the vacuuming and dancing around shaking Shake `n Vac on the floor. This is a stereotype for the reason that a man is nowhere to be found. But in advertisements for intelligent matters like finance, it’s always a man. At first, when I saw the advertisement for Mc Cain’s chips, I thought the woman in it wasn’t stereotypical, as she was not cooking the meal, the man was. But after a while I saw that this was just for a joke, as at the end you saw that the man was only able to cook a tray of oven chips and he doesn’t even know whether they have a chip pan or not, as the dialogue goes, Man: I spent ages making these chips, slicing the potatoes, frying them in the chip pan. Woman: what chip pan? The Mirrors cartoon section has had a cartoon that’s been there for years and years called Andy Capp. This cartoon follows the life of a stereotypical northern husband and wife. In the edition I looked at, there’s a picture of Andy’s wife carrying a bucket and a cloth, walking into the kitchen, blanking the husband whose lying on a couch nearby. He asks what’s the
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matter pet? Is it something I did?  And she shouts back how? When’s the last time you did anything. In all of the cartoons, Andy never did any housework, as far as he was concerned that was women’s work and he always expected his dinner to be on the table when he came home from the pub. Whenever a woman isn’t portrayed in the media as the usual stereotype it’s only done for comical effect. For instance, I saw an advertisement in which a woman was showing some people round her house. She shows them the rooms and then she ...

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