Research Questions on The Mass Media

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Kimberly Wong Kristen IJC 05A23

GP: Research Questions on The Mass Media

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.What is Mass Communication?

Mass Communication is the term used to describe the academic study of various means by which individuals and entities can relay information to large segments of the population all at once through mass media.

Almost every university that has a journalism program also offer a distinct program - often from the same department - of studies in mass communication, which includes the technical aspects production of newspapers, radio programs, television shows, and films. Unlike journalism and related fields like public relations and advertising, the study of mass communication focuses less on the message that is delivered, and more on the means by which this delivery occurs. In today's world the Internet is playing a vital role in delivering news and information to remote places where traditional delivery means do not serve. The discipline also differs from media studies, which focuses on the effects that mass media have on the population.

Graduates of Mass Communication work in a variety of fields in traditional media, advertising, public relations and research institutes.

Such programs are accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

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2. What are the characteristics of mass communication?

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3.What is mass media?

Mass media is the term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). It was coined in the 1920s with the advent of nationwide radio networks and of mass-circulation newspapers and magazines. The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda.

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4. What are the different types of mass media?

Electronic media and print media include:

* Broadcasting, in the narrow sense, for radio and television.

* Various types of discs or tape. In the 20th century, these were mainly used for music. Video and computer uses followed.
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* Film, most often used for entertainment, but also for documentaries.

* Internet, which has many uses and presents both opportunities and challenges. Blogs are unique to the Internet.

* Publishing, in the narrow sense, meaning on paper, mainly via books, magazines, and newspapers.

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5. Why has the mass media grown?

During the 20th century, the advent of mass media was driven by technology that allowed the massive duplication of material at a low price. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication ...

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