Women and Football

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Women and Football: WAGS or Fans?

As the WAGS take control, what stake do women have in the beautiful game?

Cheryl Cole, staunch wife of Chelsea and England defender Ashley Cole, has to be one of the success stories of 2008. Badgered by the press after allegations her husband had been unfaithful, Mrs Cole managed to turn 2008 into her most successful year yet with a string of hit singles with Girls Aloud and  by becoming the winning judge on The X Factor. On the pitch however, her husband Ashley was getting booed by domestic and national fans. Perhaps this display of resentment from the fans went hand in hand with his personal life. Could it be that the female influence on football is growing, either via the boardroom, the WAGS (that’s wives and girlfriends) or the now huge numbers of female football supporters? It wasn’t so long ago that the England WAGS were the objects of ridicule at an international tournament, has that had an affect on how real female football fans are perceived by the average man-down-the-pub?

The 2006 football World Cup in Germany revealed to the world England’s WAG culture. Many believe that it is this very culture responsible for our boys demise on the international stage, if not currently then at least during that tournament. Rather then reporting on the quality of football, newspapers found more entertainment in the designer flauntings of  Mrs. Beckham et al. After being dumped out of the competition in the quarter finals by Portugal, many front pages went as far as to blame the girls on tour rather than the boys.  Some may argue that this lack of priority was a fault of not just the England players and their glamorous wives, but also the media themselves. Either way the WAG phenomenon is one that only this country seems to be obsessed with (it goes hand in hand with celebrity culture, spear headed by gossip magazines and tabloids, where simply being on reality TV makes you a bona fide ‘celebrity’).

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But the bigger picture is this; in the last decade there has been a visible increase in the number women interested in football, be it for the game or the players. Now with high profile footballers  flaunting their Va Va Voom for Armani and beyond, they are creeping up there with the Hollywood hunks and music machos as the females favourite. So what affect has this had on those women who watch football for the game? Being told you only support a team because they have an attractive striker would shake most real fans to the core. Can you ...

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