Disney's E-Commerce Strategy.
Touro University International Kevin P. Beck BUS 401 - International Business Module 1 Case Assignment: Disney's E-Commerce Strategy Professor - Dr. Paul Watkins If the Walt Disney Company expects to achieve success as it pursues international markets, effectively integrating the Internet and e-commerce into its global strategy must become one of its prime considerations. In an article published on the website Forbes.com, Disney CEO Michael Eisner indeed states: "The Internet continues to be a central focus of our company's business strategy".1 This paper will address three key points: why Disney must expand its use of e-commerce to gain leverage in the global market, how it can be done, and what the potential benefits are. Let's begin by discussing why Disney should place increased emphasis on e-commerce. If it expects to remain competitive and attract new business, Disney should strive to raise its position in the e-commerce arena. This is an important challenge because, as a major media company, it lags far behind its competitors when it comes to controlling Internet user minutes. As of June 2001, Disney provided less than one percent of online usage minutes while top competitor AOL/Time-Warner captured a sizable 32 percent share.2 Based on those statistics, it's easy to conclude that the company's ability to generate worldwide business to business (B2B) and
McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.
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Database Coursework on a Vehicle Rental System: Analysis
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How far were Maos agricultural policies responsible for the scale of the Great Famine in China, 1958-1962?
How far were Mao's agricultural policies responsible for the scale of the Great Famine in China, 1958-1962? Mao's agricultural policies were extreme, unpopular and carelessly thought through which made them largely responsible for the scale of the Great Famine. These policies included bad agronomical theories of Lysenkoism and 'Sparrowcide', as well as Collectivisation and the agricultural policies from the Great Leap Forward. Chinese researchers were told that the Soviets 'had discovered and invented everything,' which meant that they looked up to the USSR believing that their actions and ideas i.e. Lysenkoism, a Soviet theory, would also benefit China. There were also other contributions which can be argued to have caused the huge scale of the famine such as the effects of the Anti-rightist campaigns in 1957, Party corruption, USSR grain repayments along with terrible weather conditions and the situation in Tibet. Collectivisation from 1953-57, was the first agricultural policy taken on by Mao which was unsupported by the peasants in the countryside who were the majority of the population. The whole aim for Collectivisation was to massively increase grain production at a relatively quick pace, but the difficulties of implementation only led to a 3.8% increase overall of crop production, and only a tiny 1% in the last year in 1957. These disappointing figures represent how
The Impact Of Today's Chefs On Food Choice
The Impact Of Today's Chefs On Food Choice Food choice is investigating why we chose the foods we do, and there are many factors that influence our food choice these days, for example the increase in foreign holidays, longer work breaks, advertising and many more. However, as I am going to explain in this article, the impact of celebrity chefs has been huge, ever since the 1950s with Fanny Craddock, through to Delia Smith, and right up to today with Jamie Oliver. Fanny Craddock was one of the first "celebrity chefs" of our time. In the 1950s the role of cooking was primarily aimed at the women, and even though this now seems a rather sexist approach, it wasn't seen as appropriate for a male to do the cooking, as they were the full time workers. The women's main job was to look after the children and to cook for the family i.e. to be the housewife. It was seen that a women needed to be a good cook to keep the husband happy and even faithful. In the 1950's, as women never worked, it seemed appropriate to spend vast amounts of time over the meals to ensure the husband would be completely satisfied. Fanny Craddock targeted herself at these married housewives. She created elaborate dishes aimed to please the males. Her cookery shows took place in the Royal Albert Hall, and to go with the grand venue, she often wore fancy and glamorous dresses whilst cooking. Even though this is
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T-Mobile Marketing strategy suggestion
A marketing strategy suggestion for T-Mobile Marketing strategy section Lewis Cuddy My marketing strategy suggestion To account for the modern necessity of e-commerce I would improve the T-Mobile website. The T-Mobile website is already very effective and offers almost everything available in a shop therefore there are only two ways in which I feel improvements can be made; Offering a phone comparison feature would be very useful. This feature would allow customers to compare the functions, specifications and prices of several products at once. When loading one of the 'shop' pages such as pay as you go deals I found the initial page very overpowering. There is a lot of information and graphics on a single page and therefore I would recommend simplifying these pages. I would recommend two new sponsorship deals, one with Manchester United FC and the second with X-Factor. Manchester United FC is not only regarded as the best British football club but they also have the largest fanbase in the world. This would increase sales with Man United fans and the publicity would be immense considering T-Mobile would be branded on every football kit and across the stadium. The Manchester United stadium alone supports over 76,000 people and this combined with viewers of TV coverage add up to an average of 8million viewers. Manchester United is renowned for reaching finals and in most
How important are staff/management relations?
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Aeneas can be considered an excellent hero. Discuss.
Aeneas can be considered an excellent hero. Discuss. (40 marks) The Aeneid, an epic poem written by Virgil is often cited as Augustan propaganda which is true to an extent and can be seen through Augustus' associations with Aeneas and other founders of Rome such as Romulus. Augustus thus sees himself as a modern founder of Rome, entering her into a new age which makes the portrayal of Aeneas as a good leader extremely important, namely piety, so that he could be paralleled with Augustus whom claimed to be a descendent of Aeneas himself. Aeneas qualities as a leader are evident in times of despair and when in the face of great adversity, it is in these instances that Aeneas often lends his men encouragement and instils courage and motivation in them. This is most evident in Book I in which Aeneas, caught in the middle of a storm, is in a vulnerable position and deeply unhappy. This is portrayed as Virgil states that 'a sudden chill went through Aeneas and his limbs grew weak' which emphasises Aeneas personal sorrows. It is for this reason that Aeneas' actions for his men upon their arrival at Carthage become significant and show him to be a tremendous leader. Self-sacrifice is a quality that Virgil builds into Aeneas' character which qualifies him as a good leader as despite Aeneas' own personal suffering "he shows them the face of home and kept his misery deep in his heart"
