The aim of this essay is to discuss the relevance of John Keynes to the current macroeconomic situation in the UK.
The aim of this essay is to discuss the relevance of John Keynes to the current macroeconomic situation in the UK. Macroeconomics can be defined as "the study of whole economic systems aggregating over functioning of individual economic units" (Bannock G, 2003: 236). It considers aspects of the economy from a government perspective such as the general price levels in an economy instead of a price level in a single market. John Keynes and economists who share a similar view to his on macroeconomics strongly believe that an economy will frequently settle below full employment. In such a situation aggregate supply will most likely be price elastic and increases in aggregate demand will mainly affect output. Keynes theory suggests government intervention through demand side policies in order to boost aggregate demand and reduce unemployment. However, Keynes theory is opposed by classical economists who believe that an economy will be at full employment and as a result demand side policies implemented by the government with the intent to boost demand will likely lead to an increase in prices and cause inflation. On the contrary to Keynes's recommendation classical economist insist government should implement supply side policies aimed at shifting aggregate supply to the right (Gillespie. A, 2007: 307). The government of any economy will set policies in order to achieve set
Easyjet
From: Pablo Cortez To: Tracy Feist Date: 29/09/08 Overview: The following is a report into a private sector organisation known as Easyjet. Easyjet is a Public Limited Company and trades on the London Stock Exchange. It is a financially strong company being Europes No.1 Air Network. Easyjet's principal activity is providing airline services on short-haul and medium-haul point-to-point routes within Europe. Flying 872 times a day, It operates a fleet of 137 aircraft through 77 airport networks in 21 countries with a workforce of 5493 employees. This report will look into the purpose of the easyjet, how easyjet is run, its mission statement , concept, culture, overall performance, financial information, and other general operating activities. Main Findings: The airline was founded by Sir Stelios Haji-Ioannou in 1995, and he and his family remain major shareholders in easyJet PLC . easyJet currently operates throughout the UK and mainland Europe. The fleet of aircraft consists of 55 owned and 82 under operating lease, comprising of 107 Airbus A319's and 30 Boeing 737-700's. easyJet favours an informal company culture with a very flat management structure, which it believes eliminates unnecessary and wasteful layers of management. easyJet has a casual dress policy for all office based employees and bans ties with the exception of pilots. The airline is based at Hangar
Using these four passages and your own knowledge, asses the view that the US policy of Marshall in 1947 was motivated mainly by the altruistic desire to help the economic recovery of Europe
Using these four passages and your own knowledge, asses the view that the US policy of Marshall in 1947 was motivated mainly by the altruistic desire to help the economic recovery of Europe. The situation in Europe after the Second World War was truly desperate; many states were in ruins due to the devastation that caused unimaginable poverty and distress. At the surface, the US's plans to help Europe through the Marshall Plan are altruistic; however, looking deeper, the benefits that the US receives are high and rewarding. So much so, that it could be construed that the US had ulterior motives within their altruistic attempt on rebuilding the European Economy and thus benefiting themselves. During the interwar period, the US had based its foreign affairs on a "policy of glorious isolationism" - a policy that would have separated the US from the affairs of the world that did not concern them. At the end of the Second World War, the US's view had changed considerably in that they now wanted to help the European Community through 'the offer of aid through Marshall's new programme...'1 it was 'made available to all European countries without distinction,'2 making it seem that the US were being all inclusive within their scheme to help. At the surface, this would have been altruistic in that Marshall was helping Europe because he saw the devastation left behind from the Second
In this piece of coursework I will talk about the activities that Jaguar Cars currently has in place so that they achieve their aims and objectives.
Activities at Jaguar There are many activities that jaguar can undertake to insure that they meet their aims and objectives. Activities are specific things that jaguar are doing and can do so they meet their aims and objectives a lot quicker. In this piece of coursework I will talk about the activities that jaguar currently has in place so that they achieve their aims and objectives. The first aim that jaguar has it so meet production targets. There are many ways in which jaguar can ensure that they meet this aim. The first thing that they can do is to continuously update their lantern board. The lantern board is where all the information about the cars to produce is put up and the targets for the day are put up. There are many advantages for this. The first advantage that this has is that it makes the employee's job easier as it shows them what they need to achieve by the end of the day, by doing this it means that the production line will be continuous because all the employees will be doing the jobs that is required of them. If the production line is continuous it will lead to customer satisfaction as they will be getting their cars on time. The second advantage of having the lantern board up is that it keeps the employees motivated, the way in which it keeps them motivated is because it shows them a clear list of what they need to do, and this will make them
Hardware and Network issues in e-commerce
Hardware and Network issues in e-commerce Introduction This review will discuss the issues and outline some future developments related to the three most prominent forms of network technology, broadband, m-commerce and wireless broadband. What is broadband? A good definition of broadband is: "Broadband refers to any communication technology that permits clients to play streaming video and audio files at acceptable speeds - generally anything above 100 Kbps" (Laudon and Traver, 2002). Typically, broadband is characterised by very high upload and download speeds and most interestingly it is an 'always-on' technology as opposed to narrowband where the user has to 'dial-up' to the server every time they begin a new session on the internet, whereas with broadband the user simply has to click on the internet icon on their desktop and they are instantly linked to home page of their choice. Types of broadband There are many types of broadband access available to the internet user. The most commonly used type of broadband connections made by the general consumer is via cable modem and DSL connections. Cable Modem is usually used by consumers who cannot get DSL connections in their area or who live in a cabled area and is characterised as a shared network service. Internet connection is 'piggybacked' on the television signal received by consumers who have cable television. It
Investigating Travel & Tourism
Unit 1 - Investigating Travel & Tourism Table of Contents UNIT 1 - INVESTIGATING TRAVEL & TOURISM 1 TABLE OF CONTENTS 2 E1 KEY POST-WAR DEVELOPMENTS 5 . The changing social economic circumstances 7 2. Technological developments 7 3. Product development and innovation 7 4. Changing consumer needs and expectations and fashions 7 E1 CHANGING SOCIAL ECONOMIC CIRCUMSTANCES 8 . Increase in Leisure Time 8 2. Disposable Income 9 3. Car Ownership 10 E1 TECHNOLOGICAL DEVELOPMENTS 11 2. Communication and information systems 12 3. Product Development 12 E1 FEATURES OF THE TRAVEL AND TOURISM INDUSTRY 14 E1 FEATURES OF THE TRAVEL AND TOURISM INDUSTRY 14 The National Tourist Boards (NTB's) 15 The Voluntary Sector 16 New Technologies 16 External Pressures 16 Currency Fluctuation 16 Legislation 17 Climate Change 17 Natural Disasters 17 War, Acts of Terrorism 17 Impact on Host Communities 17 Economic 18 Social 18 Environmental 18 E2 - SCALE OF THE UK INDUSTRY AND ITS ECONOMIC SIGNIFICANCE 20 Business Tourism 22 E2 - SCALE OF THE UK TRAVEL AND TOURISM INDUSTRY 23 Travel and Tourism Revenue 23 Contribution to the Balance of Payments 23 E2 - SCALE OF THE UK INDUSTRY AND ITS ECONOMIC SIGNIFICANCE 25 E3 A FULL EXPLANATION OF THE PRESENT STRUCTURE OF THE INDUSTRY 26 . Accommodation and Catering 27 Serviced Accommodation 27 Self Serviced Accommodation
Marketing Management - Swisher Mower and Machine Company.
MBA5009 Marketing Management Group Report Of Case 5 Swisher Mower and Machine Company Submitted by Zeng Min, Bernice Ellen Novidia Adisoebrata Tan Xiao Ling, Linda Liu Bei, Pat Paul Lim Suparto Quach Thi Thu Hien Huang Yue Hong, Sarah NUS Business School National University of Singapore Wayne Swisher, President and Chief Executive Office of Swisher Mower and Machine Company (SMC), was weighing the proposal of a private branding arrangement for SMC's line of riding mowers. He thought the inquiry presented an opportunity but details should be studied more closely. Situation Analysis: Company Background: Established in 1945 by Max Swisher, SMC grew steadily with unit volume for SMC riding mowers peaking at 10,000 units with sales of $2 million in 1966. In the 1990s, the unit volume remained constant with around 4,250 riding mowers per year. Compared with 1,263,000 unit sales in riding mowers and tractors industry, SMC only occupied around 0.3% market share. Max Swisher, the current CEO, thought maintaining a small company image had also been an important aspect of his business philosophy, which led to the good personal relationships with dealers and customers alike. SMC produced limited but differentiated products. SMC's flagship product, the Ride King, was credited with the first zero-turning-radius riding mower. SMC also produced a trail-mower called T-44
Explain the main features of the behaviour of firms which operate in an oligopolistic market (10)
Explain the main features of the behaviour of firms which operate in an oligopolistic market (10) An oligopolistic market is one which has several main firms that dominate the market and the labour supply is concentrated around them. All firms are interdependent and the actions of one firm will directly affect another, all products are differentiated but there are close substitutes to them. Within the market there are high barriers to entry and exit and collusion may occur. A firms behaviour in an oligoplistic market is much dependant on that of the other firms. As there is no competition on price they must compete on other aspects of the marketing mix such as place and promotions, this means that firms will have to invest into Research and Development in order to improve their product and make it seem more attractive to consumers. In an oligoplistic market there are no diseconomies of scale due to the L shaped average cost curve as firms cannot compensate for them because of the kinked demand curve. Firms have to behave in this way as there is no room for price reductions as soon as one firm puts its prices down the other firms will lower their prices and this can lead to a price war. The kinked demand curve model assumes that a business might face a dual demand curve for its product based on the likely reactions of other firms in the market to a change in its price or
Hardware and Software -IT
Hardware The system requires certain pieces of hardware in order to run properly. These include the following areas of hardware: I have used Excel to create the project. For the actual system for the party planners I would specify the use of a more up-to-date PC system such as a dell vostro 1525 with an Intel core i5 processor system running Windows 7 as the quality of the output will be better and the planner may need to run several versions at the same time. A monitor is required for the system as an output device to display images. CRT (Cathode Ray Tube) monitors are big but have strong screens with glass screens that don't get damaged easily. However, they make quite a lot of heat and noise. They also take up a lot of space due to their size. The more common monitors are the thin TFT (Thin Film Transistors) monitors that take up less space as they are smaller than CRT monitors. They also make less heat and noise than them, but these monitors are more sensitive and a sharp object can permanently damage the screen. Even the colour and contrast isn't as good, which has dull pictures. For JJ party Planners, the best monitor would be a TFT because it takes up less space and makes less noise. The sales assistants won't damage the screens or need high quality pictures so a TFT monitor would be fine as it doesn't cost too much now. The system is more than fast enough,
To what extent will does correlation and extrapolation assist Nintendo in forecasting sales?
To what extent will does correlation and extrapolation assist Nintendo in forecasting sales? (34 marks) Correlation is the relationship between two variables. Extrapolation is related to correlation, as it involves plotting a linear regression curve (also known as a line of best fit) which is based upon how two variables are correlated, and extending the line to predict future values. For Nintendo, a computer game and console manufacturing company, a common example would be the relationship between the level of advertising expenditure and the effect of this on sales of its products. The graph to the left shows a strong positive correlation between sales and advertising, meaning if Nintendo increases its advertising, they can expect to see an increase in sales. Because all values are close to the line, as advertising expenditure increases on the x-axis, sales on the y-axis increase proportionately. The regression line can be extended past the '80' figure (meaning £80million) to predict what sales will be like if they spend £100million or even £900million. The uses of such analysis to Nintendo are to an extent very valuable. By creating a scatter graph like the one above, Nintendo can spot trends and forecast future events. For example, they could estimate demand at a certain point in the coming year. One would expect demand to surge at Christmas time when people are
