Report of software engineering
Report of software engineering - Large software development project that used in Extreme Programming Junwang Abstract The agile software development process called Extreme Programming (XP) is a set of best practices which, when used, promises swifter delivery of quality software than one finds with more traditional methodologies. At ThoughtWorks they have adopted a modified version of XP that has been tailored through their experiences to suit a large project. It was included many aspects such as XP on a large project(ATLAS), recognizing and responding to "Bad Smells" in extreme programming, Extreme Programming and Database Administration, one of the most time-consuming and unfulfilling activities in testing is coding and maintaining test objects(ObjectMother Pattern). . Introduction Thoughtworks, Inc. is a Chicago-based system integration and consulting company of around 300 people. They specialize in building demanding business applications using technology that is both new and strategic for the industry. They also work on complex business applications that usually require stitching together various components and augmenting these components with complicated and changing business logic. They've done a lot of work in the leasing industry, which is not known for simple and logical contractual agreements. The particular examples here will explore are J2EE development
International Services Marketing
Today we live at times of similarity of goods and services, intensified competition and increasing customer empowerment. Considering these marketplace trends, it became very critical for companies to be customer-focused in order to gain a competitive advantage and being unique. The c?ncept of being a customer oriented company is much more relevant for service organizations. According to Bowen (1986), cust?mers of service firms are often physically present during the whole process of service delivery, unlike manufacturing ?rganizations where customers usually don't take part in the pr?duction process. Theref?re, service ?rganizations face the unique challenge of managing cust?mers during the time they spend within the c?mpany. This careful managing "can lead to a competitive advantage, increased satisfaction and loyalty, and the ability to reach new consumer segments" (Bitner et al., 2002; Mills at al., 1983). It's critical to point out that customer-orientation has become very important for competitiveness of firms. Wilson (2008), suggests that "companies interested in delivering quality service must begin with a clear understanding of its customers", which is a never-ending challenge. The gaps model of service quality developed by Parasuraman et al. (1985) is clearly reflect this point. The model focuses on the customer gap which can be considered as "the difference
The External Economic Relations of the EU.
The External Economic Relations of the EU Introduction Foreign policy in the defence and security fields has always been jealously guarded preserve of national sovereignty in the EU. Even with the development of foreign policy cooperation and now security and defence policy, the EU's role in this field is extremely limited. The differing interests and views of Member States make it difficult to achieve a common policy, it has proved difficult to even adopt and maintain common positions. The presence of neutral states in the EU adds to the complications of actions in this field. So the one area of foreign policy where the EU does power is external economic relations. The reasons for the Common Commercial policy: * A single market requires a: * Common External Tariff: otherwise trade checks would need to remain in place to prevent trade deflection, the routing of goods through low tariff countries to avoid high tariffs. * Common Commercial Policy: the rules governing trade policy must be the same across the EU, requirements with regard to non-tariff barriers have to be harmonised and preferential trade agreements have to be common. * Bargaining power: The EU can use its size and importance in world trade to pursue its interests in trade negotiations. Forces shaping trade policy * Member States particular interests: countries, regions or products that are especially
Intercultural Paper
Intercultural Communication Paper COM360 - Intercultural Communication John Alexander Introduction Culture is generally referred to as human patterns of activity and the symbolic structures that provide significance and importance to such activity. Everyone may in some way be shaped by their culture, whether by thought or action. These thoughts and actions are rooted deep within, and we do not pay it any mind until we are confronted with another culture and a different way of doing things. Upon first confronting a new culture, a businessperson's first reaction is to think, "My way is best." Business professionals may experience an unavoidable 'culture clash.' It is possible to avoid such a situation with some form of study, which may result in the realization that both he/she is wrong and there may be better ways of doing things. Furthermore, each one can open themselves up to possible problems in their culture. The following are issues, along with explanations, of different value orientations between the Bangladeshi and British that might affect cross-cultural communication. Cultural profiles of Bangladesh and the United Kingdom are drawn upon the basis of the work of Geert Hofstede, Fons Trompenaars and Edward Hall, used to analyze the factors which are likely to affect communication between people in these two countries. Cultural profile: Bangladesh Bangladesh has a
Every day you hear it on the news, you read it in the papers, you overhear people talking about it… and in every single instance the word globalisation seems to be a worldwide phenomenon.
INTRODUCTION Every day you hear it on the news, you read it in the papers, you overhear people talking about it... and in every single instance the word globalisation seems to be a worldwide phenomenon. Globalisation is a reality that touches the lives of all people on this planet. Through it international trade has increased and made most people and countries wealthier, for some the level and standards of living has improved due to it. It is a process of growing interdependence between all people across the world, as trade, investments and governance link them together economically and socially, spurring market liberalisation. Globalisation in the form of foreign direct investment accelerated in the late 1980s. FDI mainly consists of funds invested directly abroad from the headquarters of the multinational corporation, or as reinvested earnings of a foreign affiliate or as funds borrowed from the parent company. FOREIGN DIRECT INVESTMENTS When a company invests directly in a foreign country to produce or market a product, it is called foreign direct investment. It is a company controlled by ownership by a foreign company or foreign individual. It involves the establishment of production facilities abroad, building new facilities from ground up or purchase of existing business. Foreign direct investments have now taken a more significant place than exports in the
McDonalds Promotional Objectives The companies' main objective is to be the family restaurant that people enjoy more
A study of Promotional Objectives for McDonalds........... McDonalds Promotional Objectives The companies' main objective is to be the family restaurant that people enjoy more. Apart from wanting to be the world's best quick-service restaurant, McDonalds have the following objectives: * Development: Lead the Quick Service Restaurant market by a program of site development and profitable restaurant openings, and by attracting new customers. Increasing sales through promotions will enable them to continue their program of expansion. * Menu. McDonalds have an objective to continual enhance and improve their menu. This will better satisfy their customers and give customers more reason to visit. Many ideas for new items on the menu come from the franchisees responding to customer demand. Consumer tastes change over time and McDonalds has to respond to these changes. The introduction of the Egg McMuffin in 1971, for example, meant that McDonald's could cater for the breakfast trade. * Our People: Achieve a competitive advantage through people who are well motivated and feel part of the McDonald's team in achieving the company's objectives. Their objective of good staff and training is highlighted in their training by having a goal "every minute of every hour - make customers glad they came1" Under this objective is McDonalds commitment to its franchisees, it recognises
Describe how visual merchandising techniques are applied to goods in different types of retail outlets.
Unit 4 Visual Merchandising In Retail P1: Describe how visual merchandising techniques are applied to goods in different types of retail outlets. Introduction In order to complete this task I will be identifying the visual merchandising and display techniques used for three retail outlets. The three organisations that I will be working on throughout this assignment are: . Hollister 2. Hamleys 3. The Body Shop Visual Merchandising - This could be defined as the way in which retailers present and deliver their products to customers, in order to meet their needs, expectations and increase the profit and sales of the organisation. Visual Merchandising is the art and creativity of promoting the products a business sells in the most attractive way possible, with the intention of creating interest. . Hollister Brief history of the company: Hollister Co., sometimes advertised as Hollister or HCo, is an American lifestyle brand by Abercrombie & Fitch Co. It was created in 2000 with its first store opening in July 2000 at the Easton Town Center in Columbus, Ohio. The concept was originally designed to attract consumers aged 14–18 through its SoCal inspired image and casual wear. Goods are available in store and through the company's online store. The stores are designed to simulate the feeling of being in a surf shop by having the exterior and interior based on a
"Why has there been a substantial increase in the adopted population of children born from foreign countries over the past 10yrs"
"Why has there been a substantial increase in the adopted population of children born from foreign countries over the past 10yrs" Abstract For the purpose of this research project the interest is in researching, identifying and observing the inter-country adoption phenomenon that has developed in society over many years. This project is aimed at acknowledging and expressing the many factors that have increased the popularity of inter-country in all parts of the world in particular Australia. The development of this project has been translated into simplified questions to make the research process more simplified. These include: -What factors/issues have shaped the recent wave of inter-country adoptions? -Why are people becoming more involved in the process of inter-country adoption? The research project uses a combination of qualitative and quantitative data including interviews, source analyses and surveys. Sources of primary textual data include: narratives, websites, articles, and lecture documents. As part of the primary research in this report an interview has been conducted with a couple who adopted a child internationally from China after the birth of heir first child to give an inside experience into the inter -country adoption process. A survey of the general public has been completed to provide informative responses from a variety of personnel from
Marketing analysis for the new Rolls Royce turbine engines
University of Bradford School of Management Marketing Assignment Marketing analysis for the new Rolls Royce turbine engines (Trent 900 and 1000) Submitted by MBA student: UB numbers: "I certify that the above coursework is all my own work and does not exceed the word count of 3500 words." ignature: Date: April 2007 United Kingdom April 2007 CONTENTS . Terms of Reference 2. Executive Summary 3. Business Mission 4. External Marketing Audit 5. Internal Marketing Audit 6. Marketing Objectives and SWOT Analysis 7. Conclusion References Appendix 3 3 3 3 8 3 4 5 6 . Terms of Reference This plan aims to investigate the market for the Rolls-Royce civil aerospace division and particularly for the next generation turbine engines such as Trent 900 for Airbus 380 and Trent 1000 for Boeing 787. Marketing research is limited to those aircrafts based or serviced in the London Heathrow in the United Kingdom. 2. Executive Summary Long-haul large capacity aircraft market is rapidly growing and Trent engines is designed to maintain the RR's no. 1 market position by offering top technology at the lowest risk and costs throughout the total product lifecycle. Orders for new Trent engines to date is exceed 200 aircrafts valued £6 billions with the major clients in Asia and Europe. The only GE engine can compete to dominate on the market with over 50% share.
The case of the missing marble On the dark winters night of 94, on the streets of New York, a storm set ablaze
The case of the missing marble On the dark winters night of 94, on the streets of New York, a storm set ablaze rocking the large buildings that stare down daunting the visitors of the town, the wind was harsh and brutal. Detective Cooper and I entered a large house situated at the end of a long road; the house was dark and had a cold and lifeless feel. Detective Cooper is a strong detective. Tall and grey on top! He is always so serious, but I know he has a sensitive side, I have known him for so long and I know he can show affection, he is your classic detective, the one you see in the movies, with the long checked coat and the pipe in hand. Oh yes by the way I am jerry (the sidekick) detective Cooper knocked at the door. He grabbed the large brass clap. The cold air brushed past my ears, clutching at the cold frost smothered claps. The door swung open pulling Detective Cooper forward making him stagger as he brushed himself off. The door was open but the hallway was bare, the darkness got more compact as we make our way down the hall. My fear turned to anxiety as I could feel a presence. The room we were in was a museum. The lights flickered as we entered. A bright glimmer caught my eye. I turned to see a large marble crusted with expensive diamonds, rubies and emeralds. The lights shone brightly, reflecting off the giant marble perched proudly on a small a small pillar.
