What would be the most effective way to increase visitor numbers in Preston Hall Museum?

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Business Studies Coursework

‘What would be the most effective way to increase visitor numbers in Preston Hall Museum?’

Task 1- Introduction

Preston Hall Museum was originally built in 1825 by a solicitor called David Burton Fowler. The museum is situated on the A135, on Yarm Road. In 1828 David Burton Fowler died, and it remained in the Fowler family, until 1882 when his great nephew sold the house for £27,500 to Robert Ropner.  The family lived there until the 1920s-30s. During the 1st World War, it was used as a base for safety. Stockton Borough Council bought the house in 1948. In the summer of 1953 the Hall was opened as Stockton’s first public museum to commemorate the coronation of H.M. Queen Elizabeth II. The museum was developed later when the service wing was transformed into a Victorian Street of shops with working craftsmen. The museum provides opportunities to visit rooms from the 1880s to 1960s. The museum also offers special displays, events and changing exhibitions.  

 The aims of Preston Hall museum are to provide a service that caters for people; who need educational purposes; interests in the arts; social events e.g. days out and art fairs.

The objectives are the goals set by the businesses; they can be short term, e.g. 1 year, or long term e.g. 5 years. Preston Hall Museum objectives are to provide; educational purposes; better services for schools and people who have interests in the Arts and leisure activities. It also wants to monitor advertisement campaigns. Overall, it wants to provide a better service for the community.

The external influences that affect the museum are the opening and closing times. For example, the museum is open on weekdays from 10:00am to 4:30pm. This is a large period of time that students or children are at school and parents are working, meaning that a large part of the target market can’t get to the museum, only on school holidays and school visits. Another external influence is the changes in lifestyle, for example a large majority of the younger market have games consoles, e.g. Xbox 360s and Play station 3s, this means that less of the younger market will be interested in the visiting the museum, therefore there will be low profits. Another external influence would be the council and government. Funding from the council and government would mean that the museum could afford to stay open due to the costs for new displays and events and promotional methods. Another of the museum external influence would be the availability of workers, if the museum can find people to work for the museum.

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Slept analysis

A slept analysis is an internal influence in a business.  

Social- The change in lifestyles, for example more people concerned about their physical self and people having games consoles. Other changes in lifestyles could be using the Internet and eating out. Also the pressure groups in the local community e.g. the cleanliness of the museum and an improvement in the service of the museum. A further point would be the competition surrounding the museum, like cinemas, swimming pools and bowling.

Legal- Legal influences could be if the museum is complying with ...

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