aims and objectives

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Kasha Regisford                                       p3

Aims and objectives


The difference between aims and objectives

Aims: these are the long term intentions that provide a focus for that business or a person to set objectives aims are usually shown as a mission statement and these are the aims that, the business aims to achieve whilst functioning as a business. Aims are set to provide a focus for the organisation.


Objectives are more specific than the objectives. They are targets set to help the business/person to achieve their aims. Objectives for a business are the steps that the business takes to achieve the overall aim.

Difference: Aims are the changes you hope to achieve as a result of your work. Objectives are the activities you undertake and the services you offer to bring these changes about. The difference between the two is that an aim is what you hope to achieve where as an objective is what you will deliver.

All businesses need to set objectives for themselves or for the products or services they are launching

Smart is a useful acronym for setting objectives which should be-

Specific- An objective needs to be specific.  It needs to identify exactly where change is to occur, how much change is to occur, what the outcome is, when change is to start and when it is supposed to finish.  It cannot be unclear.

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Measurable-you know when you’ve got there or you have done it.

Achievable- it is possible to do them in the time and with the resources available. It needs to be achievable, meaning that increasing sales by 300% in the next two weeks is probably outside possibility.

Realistic- it is possible to do them, they are not based upon fantasy. It needs to be relevant to the work unit's reason for being. An objective must have a meaningful relationship to the companies' objectives.

Time bounded- you set a time limit on them. It needs to be time bound to identify when it starts and ...

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