By comparing the aims and objectives I have come to know that there are a few similarities between them but they’re are not alike in business as they both have different way of connecting people as the museum connects people with the history and apple with phone market both good ways but it’s the aims and objectives of both businesses which are different because on one hand Apple want be the best renowned phone and tablets company but faces obstacles which are other phone and tablet companies and on the other hand Mk museum wants to attract new possibilities and customers to the business which are both achievable but the main similarities is that they both have other business rivals. The way the both were investigated is kind of similar as for Mk museum the information was right on the website and for Apple some was on the Apple website and some was located on different websites which are located in my bibliography.
The competitors of the business Apple are other phone companies like Samsung for example who always try to compete with Apples new products but so far have failed as to the result of Apple unleashing there new product the I phone 5 which has mesmerised the nation as the Apples Iphone sales have gone up by 142% and still rising with new customers buying everyday and by doing this Apple has still managed to retain its old customer by giving the gift vouchers in the post and selling them good deals. This is helpful as the customers are getting something in return from the company as well as the purchased product this gets the customer to come again. Apples inventions make Apple millions every year and there profit margin keeps rising with every invention and the new Iphone 5 is very successful and has become a iconic phone name and legacy. Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television.
On the other hand Mk Museums competitors are other museums located nearby or in the area itself that meaning that Mk Museum has to find new ways to attract customers and at the same time retain its customers as this is more difficult because the business rivals are located in the nearby or same area which means attracting customers is more harder as they have to engage in regular and different activities to attract the public which they are doing on a basic level.
The aims and objectives are being met take Apple and its aims and objectives to” maximize profit” and “to be the dominant high-tech brand in the whole world” these are being met by retaining customers and developing new products staying unbeatable in the phone market and giving customer what they want and also showing customers that there are more incredible ways to connect to each other and also to connect to the world at the same time this being achieved as they keep modifying and releasing new products on regular time format this is attracting public attention which makes them want to see the product and engage them in what new software and apps and the capability of the phone itself is and not just adults the young generation are very enthusiastic about the new products and then make the parents buy them and show them how good they are. This is all done by selling new products at the price which suits Apple products are sold piece by piece this make the customer buy accessories and other phone components this make Apple allot of money as this is partly the course of their success.
Apple conducts business ethically, honestly, and in full compliance with all laws and regulations because all of Apples success is based on the four principles of conduct which help with the process of retaining and attracting new customers these principles are:
• Honesty. Demonstrate honesty and high ethical standards in all business dealings.
• Respect. Treat customers, suppliers, employees, and others with respect and courtesy.
• Confidentiality. Protect the confidentiality of Apple’s information and the information of our customers, suppliers, and employees.
• Compliance. Ensure that business decisions comply with all applicable laws and regulations.
These are all applied when doing business this the key to retaining customers and a successful business as apple say this is applied to every Apple store worldwide otherwise Apple would not be this popular and successful today.
BIBLIOGRAPHY
My time management on the research for this unit was quite enough for me to gather various bits of information was about an 1hr each few days for preparation for this unit I had to revise and acknowledge the information and my use of data was quite allot as I was trying to get the most out of each source as possible also I got involved in other various activities involving this such as group work which helped as I could gain more knowledge from other people and done various task like homework to test myself and to see what amount of knowledge I had about this unit in order of my presentation I think have done it to a suitable standard of presentation as I followed the list of task given to me in order for this unit so it would make it easier and less confusing to read.
Activity 2
Even in the smallest business a number of key tasks, or functions, must
Be done regularly. Stock must be bought, bills must be paid, customers
Must be served and customer enquiries must be answered. In a small
firm all these jobs may be done by one or two people. In a large
Organisation, people specialise in different tasks. Tesco and Sainsbury’s,
For example, have buyers to purchase the stock, accounts staff to pay the
Bills, checkout staff to serve customers and customer service staff to
Answer queries
Apples functional areas are sales and marketing (PR) in which the management process through which goods and services move from concept to the customer also in which they use 4 steps identification of the product, conformation of the price, and method of delivery and development of the promotional strategy. Apples marketing strategies has to consult the customer needs in order to sell them the product. Human resources (HR) The part of the company that is focused on activities relating to . These activities normally include recruiting and hiring of new employees and training of the current employees, employee benefits, and the continued use of them. Administration management: the interpretation and carrying out of the policy set by an organization's board of directors. Customer service the part of the company that interacts between a customer and a product provider (Apple) at the time of sale, and thereafter. Customer service adds value to a product and builds enduring relationship with the customer. Research and development expenses related to the inception and production of new products that have not been sold or released by a .company these costs are based on projected values of the business. ICT managing the company systems and fixing the computers and make sure software is up to date.
