Aims and Objectives of businesses e.g Richards paints and Ikea

Authors Avatar

Sadia Hussain C2 Year 10

Activity 1

Task 1 – Controlled assignment- Investigating Business

Reasons I chose Richards Paints

I chose Richards Paints because it is a small, local business that manufactures and sells industrial paint and delivers paint direct to customers. Richards Paints is also a business to business and has a website that you can browse and visit the place and interview people in the organisation.

It is also a small independent company operating from purpose built premises close to the Midlands motorway network. Affording excellent access to companies around the world.  Another reason why I have chosen to investigate Richards Paints is because I wanted to compare the differences of a small, local business to a large worldwide business which has lots of stores across the world.

Research and Planning

I planned to carry out my research by having a face to face interview with someone from the business, visiting the place, looking at leaflets and brochures, looking up Richards Paints website to find any information or to see if they had any TV adverts.

But at the end I carried out my research by having a face to face interview with Martyn Round who was from Richards Paints as he answered most of my questions, tries finding some leaflets or brochures but could not find any, but I managed to find information about the business on the internet on Richards Paints official website providing information.

I chose these methods of research because they are straight forward and easy.

Background/History of Richards Paints

Richards Paints have been manufacturing specialist coatings for over 160 years, and specialise in the manufacture of bespoke products tailored to suit their customer’s specific working environment and can produce paints suitable for a full range of spray systems as well as dipping, brushing and roller applications. Their product range covers paint for the protection and decoration of steel objects and fabrics, they manufacture and specialise paints for all aspects of the UK industrial market, and they manufacture high volume batches of standard products of colours, but can easily switch to produce smaller batches of specialized paint. Richards Paints is a small manufacturer of paints and coatings operating from purpose built premises close to Junction 1 of the M5. It was established in 1839, Richards Paints manufactures a broad range of coatings for the general industrial market.

Richards Paints is located at H S Richards Ltd, Industrial Estate, Smethwick, West Midlands B66 2JW.

Aims and Objectives of Richards Paints

Aims are the long term goals the business wants to achieve. And objectives are specific steps taken to achieve these goals.

The aims of Richards Paints are to continue to expand the customer base outside the midlands due to spare capacity, survive tough external influences example the price rises of raw materials, make a profit and pay off a loan.

The objectives of Richards Paints are to have the equipment to produce a lot more paint and provide employment for local people. (YOU WILL FIND THIS INFORMATION IN MY RICHARDS PAINTS RESEARCH FILE PAGES 1 TO 5)

Purpose of Richards Paints

The reason that Richards Paints exists is because they sell paint to the customers needs and requirements, they have friendly efficient staff that will do all they can to recommend the best product at the competitive prices, produce a range of finishes varying from matt to full gloss and are available in a whole wide range of colours, they sell to other business to businesses, they are a secondary sector, they also have expanding ranges of paints and environment friendly coating which include low VOC and waterborne paints have greatly assisted many of our customers to reduce their emissions in line with the requirements being imposed by local authorities.

Join now!

(YOU WILL FIND THIS INFORMATION IN MY RICHARDS PAINTS RESEARCH FILE)

Activities of Richards Paints

The activities of Richards Paints are manufacture and sell industrial paint, sell small amount of paint abroad, sell to other business to businesses, secondary sector, and bespoke paint to the customer’s requirement , can produce a range of finishes varying from matt to full gloss and are available in a multitude of colours, manufacture paints using only top quality pigments and resins but still offer competitive prices for the products, provide discount against the standard price list for bulk deliveries and repetitive work ...

This is a preview of the whole essay